SEO Specialist
Position Reports to: President
Responsibilities/Job Description:
This position requires experience in search engine optimization and marketing strategies, including: keyword analysis and selection; competitive site analysis; keyword density analysis; optimization of site content; optimization of meta tags; inbound and outbound link placement; internal linking strategies; and site submission. The right candidate also has excellent written, verbal, organizational and time management skills; can work independently and with a team; and is able to quickly learn complex software products and explain them to clients.
The SEO Specialist develops, generates, and interprets periodic performance reports used in ongoing site traffic analysis, monitoring organic search placement and evaluating overall SEO strategy effectiveness while making product improvement suggestions to improve a customer's ranking in a competitive SEO environment. Successful experience working with dynamic sites highly desired.
Job Duties:
Translate clients’ business goals into successful search engine optimization strategies
Perform technical site analysis, competitive/keyword research, and link analysis
Optimize various site elements, including site structure, link popularity and writing keyword rich content
Develop ongoing customer reports, which yield qualitative and quantitative trends for ongoing SEO efforts
Understand and implement gap analysis between SEO and PPC in market
Work with cross functional departments to develop and track all details of SEO initiatives
Collaborate with Client Services and Media departments to feed SEO-specific findings into broader online media strategy
Ample experience with technical web site evaluations
Ability to quickly and clearly examine algorithmic best practices, opportunities and solutions that are applicable to a site property
Provide quality web site optimization recommendations, results & client deliverables
Strong ability in HTML languages with track record of developing content page templates for seamless implementation and positive SEO traction
Work with clients and third party tracking systems to ensure various tracking elements are implemented before campaign launch dates. (Including code creation, documentation, team communication, and auditing support.)
Solid understanding of shopping & comparison search engines, data feed creation, spec requirements, implementation issues, and QA for various uploads
Shows continued effort to develop technology skill sets or qualifications
Stays current with industry best practices and search engine technologies
Experience:
Proficient with Microsoft Windows, Excel, Word and PowerPoint
Proficiency with basic HTML coding
Bachelor's Degree
Minimum 2+ years organic search experience
The ideal candidate will have at least 3 years of in the technical production of websites, or web-related projects with some exposure to optimizing sites for search engines
Strong communication skills (written and verbal), interpersonal skills, a positive attitude and the ability to thrive in a collaborative environment
Able to successfully organize, prioritize and manage multiple projects in a deadline-driven environment
Effective troubleshooting and problem-solving skills
Interested in this Job?
Please email your resume and cover letter to jobs@searchdiscovery.com. Subject line should read “Resume Submission – SEO Specialist” |
