Paid search also known as Pay-Per Click or PPC, currently represents 40% of all online advertising and continues to outpace nearly all forms of advertising in growth and return on investment. The most powerful aspect of paid search is its combination of flexibility and affordability. With small upfront costs, quick implementation times, and infinite measurability, paid search should be a consideration for almost any company.

The average American spends over 14 hours a month online (the same amount of time as spent watching television) researching, purchasing, playing games, communicating through email and instant messengers all with each consumer having nearly 100% control of the content that he/she reads. Unlike most advertising mediums, search engine marketing is a pull medium created by users actually requesting ads based on the topic they have requested. This is the perfect environment for any sales, lead or information-based company to get in front of their target audience right when they are ready to buy.

Strengths of Paid Search:
Unbelievably Fast Implementation Time
Consumer Requested Ads
Pay for Performance Model
Infinitely Trackable
Geo and Demographic Targeting Capabilities
One of the Lowest Barriers to Entry