About Us

Search Discovery is a digital intelligence company that empowers organizations to make better, dynamic and transformative business decisions.

Our mission is brought to life by our team of experienced professionals from across the country who embody and live out our core values in serving our clients.






Search Discovery is made up of all kinds of talented people. Here are the ones who orchestrate the awesomeness.

Lee Blankenship


The consummate CEO, Lee directs both the services and software development business units for SDI. His forward thinking led him to be one of only a handful of Atlanta tech entrepreneurs to build both a successful digital agency and a self-funded technology venture, which was acquired by Adobe in 2013.

Lee has been recognized by the Technology Association of Georgia, as well as by AiMA. He is a cofounder of SEMPO Atlanta, and taught The Digital Marketing Revolution to graduating seniors at Emory University for over 6 years.

Mike Gustafson


Mike is a seasoned marketing and technology executive whose career has included startups, non-profits, upstart web shops and full service digital agencies serving Fortune 500 clients. His last decade has been spent growing and leading teams that create and implement impactful technology and marketing solutions across diverse industries.

Steve Gustafson


Steve is a fortune 500 Executive with “blue chip” management experience combined with interactive marketing and e-commerce consulting background. He has strong international sales and marketing experience gained through living abroad while growing business in more than 20 countries around the world.

Michael Helbling

Analytics Practice Lead

Michael is an experienced leader of analysts, an impassioned deliverer of insights and business results, and an all-around nice guy. He is experienced across all the major digital analytics tools, but understands that great analysts create amazing results regardless of tools. Michael helps organizations overcome the mountain of available data, and focus on decisions that will make the largest impact on their business.

Lindsay Blankenship

Media Practice Lead

Lindsay Blankenship is an award-winning leader in the field of digital media and offers over a decade worth of experience in search engine marketing across paid, organic, local, mobile, and feeds. She is passionate about analytics and consumer behaviors and how to turn insights into action. Lindsay is also certified in Google AdWords, Google Analytics, and Marin Enterprise software.

John Sherrod

SEO Practice Lead

John develops, manages, implements, and evaluates the philosophy, projects, and people of SDI’s SEO team. He teaches organic search strategies that translate into proven high-value SEO campaigns for verticals in a variety of industries. His unique ability to speak the language of diverse (and sometimes competing) audiences helps organizations efficiently approach and effectively integrate search strategies with business goals.

Our History

We've been around for 10 years and a lot has happened. Learn a little about our story below.

December 2004

Search Discovery was founded by Lee Blankenship.

November 2005

We landed our first Fortune 500 client.

March 2006

We created the first piece of technology to use for a client.

July 2006

Search Discovery opened our first office.

January 2007

We hired our first employee.

June 2008

We move into our second office at the corner of 10th and West Peachtree.

September 2008

Search Discovery began offering analytics services for the first time.

December 2008

We exceeded $1,000,000 in revenue.

September 2009

Search Discovery began work on the project that would be the genesis for creation of Satellite.

July 2010

The first version of GAT, the software that will later become Satellite, is live.

April 2011

SDI becomes a Google Analytics Certified Partner

July 2011

Development of Satellite begins.

September 2011

Satellite nominated as Technology of the Year by Google.

November 2012

AT&T signs up for Satellite

June 2013

We move into our beautiful new office at Atlantic Station.

July 2013

Adobe announces that they have acquired Satellite Tag Management.

October 2013

SDI becomes an official Adobe Partner

November 2013

Search Discovery launches Airlock, a powerful utility to easily migrate to Google Universal Analytics

October 2014

Search Discovery develops Kegalytics, a ground-breaking advancement in the tracking of beer consumption in the SDI office.

December 2014

Search Discovery experiences a 3X client growth in 12 months and a 2X revenue growth.

January 2015

Search Discovery becomes the first agency to achieve Adobe Analytics Specialization in the Americas.

Dec 2004
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Jan 2015

Careers at Search Discovery

We’re always looking to gain a new, talented colleague. If you’re an experienced, motivated team player type with a work ethic as strong as an ox, we need to hear from you.

Our Culture

Our office is a true reflection of our values and our team. While we take pride in all our work, we never take ourselves too seriously.

Check it out!