Evan is responsible for “tying the pieces back together” for Search Discovery clients. With so much specialization in paid search, natural search, display advertising, design, and usability, Evan uses site analytics to help site owners take a holistic, networked approach to making budgetary and design decisions. Evan specializes in the implementation and use of web analytics tools like Omniture, WebTrends, Coremetrics, and Google Analytics and is an active member of the web analytics community. Prior to joining Search Discovery, Evan owned a consulting business aimed at helping F500s make wise agency choices, improve their site analytics, and ingrain key concepts like SEO and information architecture standards into everyday design. The idea for this business was born during his two years at 360i, where Evan grew an industry-leading analytics department and pioneered keyword assist, latency, cross-channel assist and search behavior analysis. Evan is a graduate of Vanderbilt University.
My real love is golf. I try to play as much as possible. I also enjoy photography, twitter, blogging, and learning new things. Hobbies are my financial downfall.
Evan LaPointe is focused on using web analytics to help businesses take a holistic, data-driven approach to managing their portfolio of web strategies.
Evan’s 15 years of hands-on experience developing, marketing, and improving web sites gives him the unique ability to approach web sites from a number of perspectives and work through any competing priorities to offer users the best experience possible, and businesses the best return possible. Evan is an active member of the web analytics community and a member and speaker for organizations like WAA, SEMPO, AiMA, and AMA. Evan writes for Search Engine Land’s “Analyze This” column and is the creator of Atlanta Analytics, a blog focused on translating web language into business language. Evan also manages the twitter feed @learnanalytics where people can have their web analytics questions answered for free, and is a contributor on the Google Analytics help forums.