Client Performance Analyst
Jim has been dabbling in web analytics and web building since the beginning of the millennium. His first website was a Geocities page that was covered in tasteful animated gifs with a midi of his favorite song playing in the background. The site wouldn’t have been complete without a hit counter; because what is the point of building a website if no one is going to visit the site to admire your hard work?
Dozens of novelty websites later, he discovered physically building the website wasn’t satisfying – it was measuring the outcome of the work that was exciting. After achieving a degree in Industrial Engineering from Clemson University, Jim hit a crossroad – work in a factory or pursue his hobby. That’s how he ended up as a Client Performance Analyst at Search Discovery; but it wasn’t that easy. First he worked as a Business Analyst at Cox Communications. Then working in ad agencies, he has been an Analytics Analyst, a Web Analyst, a Web Analytics Analyst, a Web Analytics Consultant, and a Digital Marketing Analyst (many of those from one agency).
He has worked on such clients as The Home Depot, L’Oreal, Verizon Wireless, and Coca Cola, consulting these companies (and many more) on social, email CRM, media, and web analytics… and he still isn’t tired of it.
Contrary to popular belief, I am not the police commissioner from Batman (Yes he is. -Ed). I’m also not related to Jeff Gordon, have no affinity towards Flash Gordon, and didn’t invent Gorton’s fish sticks. I was born and raised in Georgia (though I lived in New Jersey for a few years – don’t tell anyone). In my spare time, I like trying new and obscure food, brewing beer, building websites to measure, gaming, and making bad “long walk on a beach” jokes. I also make a concerted effort to go running whenever the planets align.