Bringing more than a decade of search marketing experience, Lee leads the vision and direction of Search Discovery. Starting his career in traditional advertising and transitioning into direct response radio and television, Lee’s evolution into interactive media took place at the start of the search marketing revolution. With few books and even fewer colleagues to learn from, Lee’s self taught methodology of search marketing was developed through a long period of trial and error and a scientific style of testing. Lee’s tenure and breadth of experience provide unique insight into the world of search marketing. Combining his distinctive experience as the chief architect and running millions of keywords across over 50 high profile clients, he gives Search Discovery a unique advantage in the marketplace. Some of the clients he has had the privilege of working with include Cox Enterprises, NASCAR.com, Home Depot, NBA, Chick-fil-A, Toyota, Discovery Communications, Harrah’s Casino, PGA Tour and DOW. Lee is a passionate Gator and graduate of the University of Florida.
I played baseball when I was younger, but now I’m into skiing, snowboarding, golf and my newest passion, kite boarding.