Director of Media
Sherman Distin is a highly respected expert in the Internet Marketing community, having proven advanced knowledge of strategies and tactics for Pay-Per-Click, Organic Search Optimization and Comparison Shopping Engines. His diverse background also includes a working knowledge of the technical aspects of web design, development and web analytics.
As Director of Media at Search Discovery, Sherman is the owner of paid media management philosophy, strategies and tactical execution. Using his experience, passion for the Interactive Marketing industry and affinity for teaching, Sherman will support best practices and operational standards for Search Discovery in Atlanta, GA.
Sherman’s track record of success stems from a disciplined approach to interactive marketing channels. Instead of relying mainly on intuition and anecdotal evidence, Sherman is adamant about making decisions based on hard data, hence his slogan: “The data made me do it.” In addition to demanding data-based decision making, Sherman stands stead-fast that optimizing a program for the weeks coming versus exclusively using reactive optimizations affords clients the ability to maintain aggressive market shares throughout the campaign’s cycle. This approach proactively saves client advertising dollars from being poorly spent when market indicators are pointing towards a slow down.
Distin brings over 10 years of experience in PPC, natural search optimization (SEO) and comparison shopping engine experience to Search Discovery. Prior to his role as Media Director for Search Discovery, Sherman has held media and marketing leadership positions at leading agencies and internet retailers in the Atlanta area.
About Me
I drink, eat, and breathe American Le Mans, Grand-AM Road Racing, 24 Hours of Le Mans, WRC, WTCC – if any of that makes sense to you then we have got to hang out more!