Adobe Dynamic Tag ManagementResource Guide

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Tag Manager for Google Analytics

Get More With Less Effort

Installing Google Analytics just got even easier. Dynamic Tag Management lets you take control of your Google Analytics tags without having to write a single line of code. Simply install the Dynamic Tag Management code snippet on every page of your website and you’re just a few clicks away from collecting Google Analytics data. No need for setting up new tag templates or other customizations of your tag management system...Dynamic Tag Management has done all the hard work for you.


A basic Google Analytics installation only collects page-level data by default, such as pageviews, visits, visitors. No in-page interactions, such as click events on a link or button, or form submissions, will be tracked without writing additional code. Writing and inserting that additional code requires more of your developers’ time when they could be working on other important tasks. You must also wait for the updated code to be pushed live to your site and for many companies that could take 2 weeks or longer.

No Rocket Surgery Required

With Dynamic Tag Management installed on your site, the user-friendly web-based interface manages your tags for you. You tell Dynamic Tag Management what parameters to insert into your Google Analytics tags through the form below, which is fully integrated into the Dynamic Tag Management interface and gives you all the same options you would have if you were writing the code yourself:


Dynamic Tag Management not only lets you define which tags to fire, it also allows you to modify all your Google Analytics settings, such as site speed sampling, social media tracking, cookie path and more.

Get Actionable Data Now

Did a new webpage launch on your site with an un-tagged lead submission form? Create a Dynamic Tag Management rule and publish it … and within minutes you’re capturing data in Google Analytics.

Get a great idea in the shower this morning about doing form field analysis, but the tags aren’t implemented? Create some Dynamic Tag Management rules, hit Publish, and you can start analyzing that data in Google Analytics by the end of the day.

Dynamic Tag Management is the easiest way to manage your Google Analytics tags, not to mention it is powerful enough to manage any other tag you can think of and can even be used to dynamically target users with relevant site content.

Want an Adobe DTM Demo?

If you want to see the best tag management system on the planet in action, just fill out this request form.