Adobe Dynamic Tag ManagementResource Guide

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Supported Tags and Tools

Tags have become a monstrous issue. Dynamic Tag Management doesn't just tame the beast, it changes everything.

Vision is about seeing a lot more than just what's right in front of you. That's why Dynamic Tag Management is designed to deliveranythingthat can be placed in your markup today. What does this mean? "Tag management" is just the beginning.

Dynamic Tag Management can help you optimize your user experience by allowing you to work with any tag, pixel, script, tool, framework, library, content, experience-enhancing plugin or widget; practically anything. And with Dynamic Tag Management's precise control over exactly when and where in the page you want your technology to go to work, you can optimize responsiveness, site speed, and overall site performance, all without leaving the comfort of our beautiful user interface.

For the product, design, usability and marketing teams, this means you can improve experience and improve conversion in hours, rather than months. And for developers, you can satisfy requests, optimize code and markup, improve browser compatibility, and tweak your site in near real-time, test on production with no end-user impact, and deploy from Dynamic Tag Management any time you want.

Dynamic Tag Management can tame your tags. Here's just a sample of what it can handle:

Web Analytics

  • Adobe SiteCatalyst
  • Google Analytics
  • CoreMetrics
  • KISSMetrics
  • Clicky
  • Mint
  • Yahoo Web Analytics
  • AT Internet
  • IndexTools
  • comScore
  • etc.

Testing and Optimization Platforms

  • Test&Target
  • Google Website Optimizer
  • Optimizely
  • Marketo
  • WebTrends Optimize
  • et al...

Voice of Customer / Other

  • OpinionLab
  • ForeSee
  • 4Q Survey
  • Crazy Egg
  • Live Person
  • more...

Marketing Channel / Social Media Tags

  • Google AdWords
  • Bing
  • Yahoo
  • Facebook
  • DoubleClick Spotlight/Floodlight
  • Atlas
  • Marin
  • IgnitionOne
  • MediaMind
  • SilverPop
  • CheetahMail
  • you get the point...

Remarketing Tags

  • Fetchback
  • Invite Media
  • Right Media
  • Specific Media
  • ok, yes, you get it…

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