Adobe Dynamic Tag ManagementResource Guide

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Tag Deployment

A tag deployment system and process can save your business hundreds of hours of lost productivity currently spent installing, debugging, and maintaining marketing and analytics tags on your site. To make matters worse (as any experienced web marketer knows), even if your tags were deployed properly yesterday, it doesn't mean they're working properly today.

Dynamic Tag Management's tag deployment technology lets you put tags up on your site in seconds, ensure those tags keep working, and keeps your process intact to ensure you can implement, maintain, test, and deploy tags with a fraction of the effort, without giving anything up.

What makes a good tag deployment solution?

Every day, Adobe dives deeper and deeper into how to make Dynamic Tag Management the best system to suit a clients' tag deployment needs. Here is what they've determined so far:

People need to deploy tags fast

Almost every web marketer has launched a campaign without tracking and felt the panic. With Dynamic Tag Management, you can get tags live in seconds on any page of your site without having to deploy. And even if your need isn't immediate, why let tags slow your team down?

Tags can slow your site down and affect user experience

This is already old news, but it can't be said enough. Even the best tags can hang, affecting user experience, search engine rankings, and data accuracy. But some tags are much worse: without you knowing, many tags are inserting their own analytics tools onto your pages, collecting additional data about your users and your site. Some tags may even break your layouts or on-page functionality.

Dynamic Tag Management prevents bad tags from affecting page load time, layout, functionality, or user experience, and blocks them from gathering any data you don't authorize the tag to collect.

Tag deployment requires precise control

It's not enough for your tag deployment system to simply act as a container tag, dropping tags onto certain pages as users navigate your site. A great system will let you control the conditions under which tags load, allow you to pass data on to your tags, and won't ask you to give up any accuracy or functionality.

Dynamic Tag Management offers precise control of tag deployment, letting you target specific segments, use scenarios, manage tag scheduling, and enable selective tag firing for your affiliates or marketing campaigns.

IT teams want technology they can trust

Your developers work very hard to make sure the site works, and works well. Any tag or new technology can pose a threat to site functionality.

Dynamic Tag Management itself is built in a way that it cannot modify your page's existing functionality (until you make it do so, only when you want it to), and its sophisticated rule testing and debugging features give your teams the tools they need to make sure that managed tags and technologies work exactly they way they want before everything gets deployed to the live site.

Web marketers want a nontechnical solution

Tag deployment is inherently technical, right? Well, not exactly.

The truth is that all of the javascript or markup that you see in a "tag" is just infrastructure. The parts you care about are actually small, and most of the time, very straightforward. With Dynamic Tag Management, marketers don't have to be intimidated by tags they don't understand. It can just ask you for the simple, important parts, and then Dynamic Tag Management handles the rest.

Want an Adobe DTM Demo?

If you want to see the best tag management system on the planet in action, just fill out this request form.

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