Adobe Dynamic Tag ManagementResource Guide

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Tag Management Use Cases

Most business pick up a tag management system to handle the obvious cases of placing analytics, marketing, affiliate, or other "tags" on the site. These tools allow you to save IT's valuable time and complete these tasks with ease. But what many businesses don't realize is that the best tag management platform in the world lets you do much, much more.

Vanilla Use Cases

  • Manage dozens or hundreds of tags

    Whether you have five, 50, or 500 tags, Dynamic Tag Management will get them on your site, keep them organized, and let you pass data into them whenever you want. You can have these tags fire on pageviews or in-page events. It's all up to you.

  • Centralize eCommerce tracking

    Does your IT team have to do some work for each tag that wants to record revenue amounts, order IDs, cart contents, and more? Never again.

  • Track users filling out forms

    Want to know how far into forms your users get before abandoning? Want to see how users navigate your multi-column forms so you can make them more usable? Dynamic Tag Management makes it a breeze.

  • Off-site, download, and email link tracking

    Some analytics tools can track many of these types of interactions with a little configuring; Dynamic Tag Management handles them all automatically and lets you change your settings any time you want.

    And almost zero media campaign tracking tags are designed to be triggered when these types of interactions take place, even though these user actions may constitute conversions for your business. No more need for a custom solution to this challenge: Dynamic Tag Management will handle that, too.

  • Track Video

    Dynamic Tag Management creates huge efficiencies when tracking video delivered through an HTML5 player, and greatly simplifies player tracking in a Flash player. For sites with graceful degradation in their player, Dynamic Tag Management keeps all of your tracking in sync.

Chocolate Swirl with Rainbow Sprinkles Use Cases

  • Collaborate

    Most sites have a lot of hands in them: marketing, analytics, IT, product, usability, design, agencies, consultants, and more. Dynamic Tag Management is the only tool in the world that gives you collaboration tools to help all of these stakeholders communicate with each other and coordinate their needs for web measurement and analysis.

  • Remarketing gets an upgrade

    Deliver hyper-relevant creative to your users by loading your remarketing tags dynamically in a page. Target your campaigns based on item price, shopping cart size, item availability/shipping time, time of day, pages viewed during that session, or any mix thereof. Precisely target different creatives to different tiers or types of customers or visitors based on their behavior.

  • Track mobile-specific interactions

    Use Dynamic Tag Management to see when users are zooming, rotating, or dialing phone numbers from your web site, and more. We've already jumped through the hoops needed to track these things so your development team doesn't have to.

  • Content-driven variable setting

    Set your analytics, media tag, or other custom variables based on in-page conditions or interactions including product price, number of pages viewed, size of shopping cart, social sharing, video viewing and player use, tabbed-interface use, etc.

  • Dynamic Variable Insertion

    Grab page, server, or 3rd party content to dynamically fill in analytics or 3rd party tracking pixel metadata at time of user interaction for things like product name, date, time, email address, tag attributes, page attributes, browser attributes, location, and more.

  • Marketing campaign attribution

    Selectively load specific 3rd party media transaction, affiliate, or conversion tags based on prescribed attribution rules or certain conditions met during the user's session.

  • Content and Layout modification

    For template-driven sites having difficulty with deployment or development agility, Dynamic Tag Management can dynamically insert CSS, HTML, or other content into pages to modify layout or deliver additional or modified content into the page, under certain conditions. This can be used to fix browser compatibility issues on the fly, try out a new design, or break site sections out of "template jail."

  • Fix typos instantly

    Did you just deploy your site and find 4 typos that won't be fixed until the next site deployment? Is that site deployment 2 weeks away? Ouch.

    With Dynamic Tag Management, you can quickly swap text on the page so the user will see what you meant for them to see. You can make this change in seconds, and it can bridge the gap until your next site push fixes the typo permanently. Same goes for broken images, broken forms, or formatting issues. Fix them right away in Dynamic Tag Management so your users don't have to wait on your next deployment.

  • Widget/Utility Insertion

    Dynamic Tag Management can easily insert and deploy survey tools, customer support tools, site utilities and widgets, or any other HTML, script, or plugin-based technology into a page at load time or time of user interaction, under any condition or user interaction scenario.

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