ApartmentFinder.com Partners with Search Discovery for SEO Services


“Search Discovery, a full service search engine marketing agency in Atlanta GA, will provide SEO services for Lawrenceville, GA based NCI subsidiary ApartmentFinder.com.”

Atlanta, GA - ApartmentFinder.com has signed a comprehensive Search Engine Optimization consulting agreement with Search Discovery, an Atlanta-based SEM agency. Search Discovery will work with ApartmentFinder.com to increase the visibility of its web content in the organic search results on major search engines like Google, Yahoo and Microsoft’s new Bing.com. The recent economic downturn has increased competition for available apartments and sent prospective renters flocking to the web to find the best available deals. With this new agreement, ApartmentFinder.com will be well positioned in the search engine space to receive incremental traffic for its advertisers.

SEO is an extremely cost effective method of driving traffic to a website, especially a content-rich website like ApartmentFinder.com. ApartmentFinder has abundant local content geared to individual markets, featuring detailed information on apartments available for rent. Once a prospective renter identifies a suitable apartment, the renter can contact the apartment landlord directly. These leads are then tracked using sophisticated online analytics software; Search Discovery can demonstrate its direct value in terms of lead generation.

Marketing budgets are under fire, and there has been a shift towards tactics that lead to a measurable ROI. Search marketing is one of the most efficient online marketing tactics. Improving SEO can reduce a company’s dependence upon paid search, which can become expensive because it is sold on a pay-per-click basis. Once a website has been optimized for the natural search results, all clicks on those results are free. Because of this cost advantage, firms that offer SEO services like Search Discovery are in high demand.

Search Discovery will work with ApartmentFinder to improve the architectural, reputational, and linguistic factors on its website that will lead to better natural search rankings. Better rankings will lead to more traffic and higher quality leads, which in turn will lead to satisfied advertisers. One of ApartmentFinder’s key strengths is its reach, which is augmented by a print publication distribution in the local markets that it serves. Increasing its online reach is a key objective, which led to their selection of Search Discovery for SEO.

“We look forward to partnering with Search Discovery on SEO to significantly increase our natural search traffic,” said Jim Newbill, Director of Online Marketing and Web Analytics for NCI, Inc.

“Search Discovery is honored to share our expertise with one of the top online apartment websites in the U.S. with ApartmentFinder.com,” said Lee Blankenship, President of Search Discovery.

You can learn more about Search Discovery, Inc. by going to SearchDiscovery.com.

About Search Discovery, Inc.:
Search Discovery is a search engine marketing firm in Atlanta, GA that has been in business since 2004. Providing paid and organic search marketing services, Search Discovery has helped its diverse client base increase its online presence through search listings on major engines such as Google, Yahoo and MSN. The company helps corporations such as Beazer Homes, Atlanta Hawks, Kudzu.com (operated by Cox Search Inc., a subsidiary of Cox Enterprises), Atlanta Thrashers, HowStuffWorks.com and others using search engine marketing to acquire and retain customers. Additional company information can be found at SearchDiscovery.com.

About Network Communications, Inc. (NCI):
Network Communications, Inc. is the leading publisher of printed and online real estate information in North America. The company was acquired by Court Square Capital Partners in January of 2005. Its magazines are read by over 12 million readers in over 500 markets and deliver more than one million leads to advertisers each month. Network Communications’ assets, The Real Estate Book, Apartment Finder / Blue Book, Mature Living Choices, Black’s Guide, New Home Finder, Enclave, Unique Homes, By Design Publishing, Kansas City Homes & Gardens, Atlanta Homes & Lifestyles, Atlanta Home Improvement, At Home In Arkansas, Relocating in Las Vegas, Colorado Homes & Lifestyles, St. Louis Homes & Lifestyles, Seattle Homes & Lifestyles, and Mountain Living, include publications that millions of readers around the country turn to when looking for the latest information about the real estate and home design markets. For more information, visit wApartmentFinder.com.


About Search Discovery

Search Discovery is a digital intelligence company that empowers organizations to make better, dynamic and transformative business decisions. We're focused on delivering results for our clients through digital analytics, SEO, digital media, and technology.


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