Do you ever wonder what your customers are actually thinking and experiencing while making a purchase on your website? Well, let’s hope it’s better than the experience this poor chap has:
Be sure you’re using Goal Funnels and event tracking to ensure you’re providing the best user experience for your customers. The more hoops they have to jump through to give you their money, the more likely they are to abandon the effort and purchase from your competitor.
Check out the full Google Analytics blog post with some tips and tricks.