Quick question for my digital marketing colleagues:
How many of you have looked at a website and thought “I’m tracking conversions and revenue on this site, but what about all these other links? Social links. Download links. Are these being tracked?”
I know all of you have thought this at one time or another because you’re smart. You know reporting just conversions and revenue isn’t telling the whole story. Knowing what site visitors are doing with those download, email, and social links is valuable, too.
Maybe you’ve printed out pages of websites then taken a highlighter to it to mark what you want to track. No? Just me? C’mon! Yes you have! This used to be the most effective way to get your suggestions to the folks who made your suggestions reality.
Allow me to introduce you to my new, tree-saving friend, Rover.
Rover is a Satellite companion, in the form of a simple bookmarklet, that allows you to see what you’re tracking on any page of a website where Satellite is installed. Rover shows you all the tags on a webpage directly on the page. If you find something you aren’t yet tracking and want to make a suggestion, Rover lets you or anyone in your organization suggest a new tag right from the page. Rover remembers your notes and the element on the page that inspired your genius suggestion.
- [!(/images/blog/2012/11/Rover-on-Safari-Suggestions1-1024x771.jpg "Rover on Safari Suggestions")](/images/blog/2012/11/Rover-on-Safari-Suggestions1.jpg)
- **Rover on Desktop:** **Get suggestions from the default rules.**
- [!(/images/blog/2012/11/Rover-on-Safari-Email-and-Social.jpg "Rover on Safari Email and Social")](/images/blog/2012/11/Rover-on-Safari-Email-and-Social.jpg)
- **Rover on Desktop:** **Track those e-mail links and social links!**
- [!(/images/blog/2012/11/Rover-on-Safari-New-Rule1-1024x770.jpg "Rover on Safari New Rule")](/images/blog/2012/11/Rover-on-Safari-New-Rule1.jpg)
- **Rover on Desktop:** **New tag. Suggested. Nice work!**
- [!(/images/blog/2012/11/Rover-on-Safari-New-Rule.jpg "Rover on Safari New Rule")](/images/blog/2012/11/Rover-on-Safari-New-Rule.jpg)
- **Rover on Desktop:** **VOILA! Your new tag suggestion highlighted in green.**
- [!(/images/blog/2012/11/Rover-on-the-iPhone-Suggestions.jpg "Rover on the iPhone Suggestions")](/images/blog/2012/11/Rover-on-the-iPhone-Suggestions.jpg)
- **Rover on iPhone:** **Get suggestions from the default rules/tags**
- [!(/images/blog/2012/11/Rover-on-iPhone-Rule-Creation.jpg "Rover on iPhone Rule Creation")](/images/blog/2012/11/Rover-on-iPhone-Rule-Creation.jpg)
- **Rover on iPhone:** **Create a new rule/tag suggestion – as easily as you did on the desktop!**
About Search Discovery
Search Discovery is a digital intelligence company that empowers organizations to make better, dynamic and transformative business decisions. We're focused on delivering results for our clients through digital analytics, SEO, digital media, and technology.
You're excited. We're excited. Give us a shout so we can get this party started.