Blog

Introducing AdWords Enhanced Campaigns

by Carolina Beltrán, Digital Media Supervisor Today, Google launched a significant change to AdWords: Enhanced Campaigns. Google has found that consumer behavior has changed when it comes to computers, tablets & smartphones. People constantly switch between devices, using the one … Continue reading →

Are Templates a Real Time Saver?

by Rudi Shumpert, Director, Strategic Services – Satellite Your website is not unique. You have invested large piles of money, time, & resources to create a web site that is just like every other one on the planet. You do not … Continue reading →

No Secret to Satellite’s Success

If you wanted to build the best technology possible, what would you do? Who would you hire? Where would you spend the money? What kind of clients would you engage for good ideas and open sharing about their struggles? At … Continue reading →

Satellite: SiteCatalyst Implementation Series: Impression Tracking

by Rudi Shumpert, Director, Strategic Services – Satellite In this installment of our Adobe/Omniture SiteCatalyst implementation series, we’ll cover how you can use Satellite Tag Management System to accurately track impressions of any content on your site. Whether it’s an advertisement, … Continue reading →

Facebook Announces Graph Search

by Omri Levin, Digital Media Manager Facebook’s much awaited announcement turns out to be Graph Search, a new socially-powered search engine integrated into the Facebook user interface.  You can sign up now to join the waitlist or wait until Graph Search … Continue reading →

The True Cost of Tag Management

by Rudi Shumpert, Director, Strategic Services – Satellite   When I first joined the Satellite team at Search Discovery I liked this tag line so much that I included it in my email signature, and used it with clients and … Continue reading →

The Case for Short URLs

What’s the last long URL you recall seeing? I’ve been asking myself why I have become so endeared to using short URLs lately. The more I think about it, the more I believe that deploying shorter URLs in website architectures, … Continue reading →

Content Testing: Choose Your Adventure Edition

by Jim Gordon, Client Performance Analyst “Greetings, adventurer! I’m pleased to see you have come this far on your quest to save Princess Multivaria from the Dragon of Doomed Design (aka D3)!” I’m ready, narrator! Let’s rock n’ roll! “She … Continue reading →

Social Media Don’ts

by Omri Levin, Digital Media Manager In the past year, companies like Domino’s have implemented social media strategies with impressive creativity and effectiveness; but before you run to your board meeting and say “This was AWESOME, let’s invest money in social … Continue reading →

Satellite: SiteCatalyst Implementation Series – SiteCatalyst Base Code

by Rudi Shumpert, Director of Strategic Services – Satellite The Adobe / Omniture SiteCatalyst Analytics tool is one of the most robust and feature rich digital measurement tools in the market and, as such, the implementation can be one of the … Continue reading →