Blog

Tutorial: Creating a Responsive Calendar

by John Williams, Creative Director Building the new site for Atlanta Ballet provided a lot of fun learning experiences and some really cool challenges to tackle. One issue was the performance calendar. Since our focus was on making the site … Continue reading →

To Host Or Not to Host?

by Rudi Shumpert Having spent the last few years working with clients large and small to evaluate and implement tag management systems, I have heard it all. “Does your tool produce golden eggs?” “Does your tool have heat vision?” “Does … Continue reading →

5 Things You Should Be Doing On Google Plus

by Jonathan Foulds Businesses are now more than ever using Google+ as a popular tool to increase conversions, improve brand visibility in search, and everything in between.  It is now more important than ever that your brand get the most … Continue reading →

Meet Rover

by Carolina Beltrán, Satellite Ninja Quick question for my digital marketing colleagues: How many of you have looked at a website and thought “I’m tracking conversions and revenue on this site, but what about all these other links? Social links. … Continue reading →

Oh, Behave!

by Angela Jones Though behavioral targeting isn’t new, it is only in the last few years that advances in tracking technology have given advertising platforms like Google AdWords the ability to offer impactful behavioral targeting options to advertisers.  Arguably, the … Continue reading →

Dr. Cheaplove or: How I learned to stop worrying and love the coupon code

by John Williams I admit it. I’m a cheapskate. Whenever I do my online shopping, I will always check for a “discount” field on the checkout page. I am probably single-handedly responsible for over 30% of all abandoned carts on … Continue reading →

Google Now and Siri Part 2, Voice Search’s Effect on Search Engine Marketing

by Omri Levin In Google Now and Siri Part 1, we took a look at how voice search tools could affect the future of mobile advertising from the perspective of publishers like Google.  In Part 2, we’ll look at how voice … Continue reading →

Friction Free Content Creation

by John Sherrod When it comes to online visibility, exceptional content is vital to top rankings on search engines. But too often companies become stuck when trying to close the content gap. The understanding is there, but actually creating that … Continue reading →

Unlock the True Power of Your Tags

by Shawn Reed, Director of Product Operations and Innovator Extraordinaire at Search Discovery When tag management systems first came onto the scene a few years ago, marketers of the world rejoiced.  ”Finally,” they said.  ”A way for us to promote … Continue reading →

Google Now and Siri Part 1, Voice Search’s Effect on Mobile Advertising

by Omri Levin We call Google Now the Siri alternative; however, Google has been toying with voice search for some time. Google could have launched Google Now prior to Siri – they’ve been thinking about it since Captain Kirk talked … Continue reading →