Blog

Tag Management. Explained.

by Carolina Beltrán, Ordinary Digital Media Gal First, let’s get the obligatory definition out of the way: What is tag management? Tag management is the ability to manage user-generated tags within collaborative software. Tag management software lets you control your … Continue reading →

12 Resources for Responsible, Responsive Design

by John Williams There are more ways to access online content these days and, as designers, it’s up to us to make sure that content is presented in an effortless, attractive way regardless of how a visitor is viewing that … Continue reading →

Link Building and the Star-Belly Sneetches

We have all seen the emails and persistent ads that tell us that the secret to SEO has finally been uncovered. The messages tell us not to worry about our website and all that messy code and content stuff – … Continue reading →

Satellite Takes Flight at eMetrics Boston

by Michael Helbling “I am impressed.” “Wow! That is really cool.” “Why are there always so many people at your booth?” These were some of the things I heard people say who visited our Satellite booth last week at eMetrics in … Continue reading →

7 Elements of Highly Effective Search Marketing

by Angela Jones Unless they’ve been living under a rock, most advertisers are aware that the implementation of a paid search campaign presents a convenient, controllable and traceable way to attain new visitors to their website.  Why, then, do we … Continue reading →

3 Ways Integrating Paid Search & Social Leads to Increased Conversion

by Carolina Beltrán Recently, a very smart lady asked me about social media and paid search advertising. Specifically, she wanted to know why she should be doing both and if they had any impact on one another. Well…YEAH!  She should … Continue reading →

Retargeting YEAH!

by Carolina Beltrán As a media supervisor, I get this a lot: “Which is better for me? Retargeting or a regular display media campaign?” Well, if you’re a direct response client, it’s a no-brainer. A user who’s qualified, interested, and … Continue reading →

SEMPO Event LiveStream

Reminder: The next SEMPO event happens Thursday, September 13th, be sure to register now. This event will also be available for free on LiveStream – don’t miss it! Eric Enge: Integrating Search Into The Marketing Mix & Budget WHEN: Thursday, … Continue reading →

Google Product To Sunset

By Carolina Beltrán Five years after it’s launch, the Google TV Ads product is ending. On Thursday, August 30th, Google announced the close of Google TV Ads, citing the evolution of technology & media as the cause for moving away … Continue reading →

SEMPO Atlanta Presents

Eric Enge: Integrating Search Into The Marketing Mix & Budget WHEN: Thursday, September 13 from 6 – 9PM WHERE: Google, 10 Tenth Street, Suite 600, Atlanta, GA 30307 Parking in the adjacent garage is free. PRICE: SEMPO Members: Free, Non-Members: … Continue reading →