Blog

Matchmaker, Matchmaker: Introducing AdWords Near Match

By Carolina Beltrán Today, your AdWords keyword matching options are: Broad Match (the default): Allows your ad to show on similar phrases and relevant variations. Broad Match Modifier, introduced in May 2010, can be used to further refine your broad … Continue reading →

Search Discovery is “Going Green”

Ok. The title is a little misleading. While we here at Search Discovery are certainly eco-friendly, this post isn’t about solar panels or recycling. It’s about something far more important: office pranks. If there is one thing the team at … Continue reading →

Top Takeaways From Learn With Google Atlanta Event

By Carolina Beltrán On Thursday, I attended the Learn with Google event at the W Midtown Atlanta. It was a full day of learning about Google’s latest ad innovations and their perspectives on social, media and creative. I even got … Continue reading →

YouTube Analytics: More Data, More Money

By Carolina Beltran Overview Given the enormous amounts of data YouTube generates, it should come as no surprise it offers robust analytics. YouTube’s first analytics offering was called Insight. Released in 2008, Insight was a basic, self-service analytics and reporting … Continue reading →

Black Out Wednesday

Today, in protest of the United States House of Representatives Stop Online Piracy Act (SOPA, HR 3261) and the Senate’s Protect Real Online Threats to Economic Creativity and Theft of Intellectual Property Act of 2011 (PIPA, S. 968), some of … Continue reading →

Fruit Ninja Fridays @ Search Discovery (Special Rules)

Today, we decided to mix Fruit Ninja Fridays up a bit and test the abilities of the Kinect. Pelé Rules: Kicking Only Parade Rules: Clap the Fruit! 4th of July Accident Rules: Elbows ONLY

Google+ Pages for Businesses

By Carolina Beltrán Until this past Monday, Google+ has been focused on connecting people with other people, but in life, you connect with all kinds of people, places and things. On November 7, Google announced Google+ Pages to ensure you … Continue reading →

Another New Google Analytics Feature: Flow Visualization

Google has done it again. Another new Google Analytics feature was announced on Wednesday, the latest of a slew of features announced in 2011, with no indication that they’re slowing down anytime soon. Wednesday’s announcement, the fifth in the last … Continue reading →

Check it Out: Checking Out with Google Analytics

Do you ever wonder what your customers are actually thinking and experiencing while making a purchase on your website? Well, let’s hope it’s better than the experience this poor chap has: Be sure you’re using Goal Funnels and event tracking … Continue reading →

Tag Management & The Future of Web Analytics

Thanks to those of you who joined us on October 12th for the SEMPO event, The Future of Web Analytics!  The event was a great success, with hundreds of web marketers from all over the country attending both in-person and … Continue reading →