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Enterprise version of Google Analytics now available!
Today, Google publicly announced its enterprise version of Google Analytics, called Google Analytics Premium. The product has been in a pilot phase with many large websites for several months now, and it’s now available to any company who would like … Continue reading
SEMPO Atlanta: The Future of Web Analytics
Join us Wednesday, October 12 at Google’s Midtown Atlanta office for the next SEMPO event where the topic will be The Future of Web Analytics. This will be a multi-city simulcast event where you’ll learn about the latest Google Analytics … Continue reading
Top of Page Bid Estimates
By Carolina Beltrán In case you hadn’t heard, on September 1, Google announced a new metric in AdWords – top of page bid estimates. Top of page bid estimates provide additional assistance in optimizing ads to show above the search … Continue reading
Tropical Storm Lee Ravages Atlanta
The epic destruction is just unbelievable. Or it’s just our own Lee Blankenship and Erika Lindroth going nuts on Fruit Ninja for Xbox Kinect.
Multi-Channel Funnels Now Available to Everyone
Now everyone can join in the fun! Today, Multi-Channel Funnels reports are available to all Google Analytics users, allowing you to quantify the impact of multiple online customer touchpoints throughout the visitor lifecycle. The Multi-Channel Funnel report suite has been … Continue reading
Actionable Ideas for the New Google Places Pages
With the recent updates to Google Places, now is a good time for businesses to check their Google Places listing to make sure they’re taking full advantage of this free tool for letting consumers find you online. If you haven’t … Continue reading
AdWords Gets Boost in Local Search: AdWords Express
Some of us – by “some,” I mean those of us born before 1984 – are familiar with the local advertising model of the past: the Mom-and-Pop corner store would have that yearly and inevitable conversation with a yellow pages … Continue reading
Tracking Dead Content on my Website
A broken link is a signal of poor quality for both your site and your brand. Finding yourself on an error page tarnishes your site experience and sends you looking for another site option. But while a broken link is … Continue reading
Social Interaction Tracking with Google Analytics
Measuring the success of social media campaigns and understanding their impact on business has been one of the most frustrating obstacles for website owners. There are so many different sharing platforms to keep track of, and while you can currently … Continue reading