Blog

SEMPO Atlanta Educational Event at Emory

SEMPO Atlanta held its first education event on Friday with four acclaimed, internationally recognized leaders from the online disciplines of Paid Search, SEO, Analytics and Social Media.  This was the first event of its kind in the Atlanta area, and … Continue reading →

Bingbot Arrives October 1st

An exciting new change is happening in the world of search beginning October 1st, 2010.  No longer will your log files be filled with references to visits by MSNBot – BingBot will arrive and do all of the crawling for … Continue reading →

How Google Instant Affects Search Marketing

Google’s release of Instant Search has been buzzing in the blogosphere for the past few weeks. Some bloggers have written that instant search marks the death of SEO as we know it, and that paid search will be changed forever … Continue reading →

Tracking URLs for Paid Search

Last week, we posted an article about how to use dynamic url parameters in AdWords.  Here’s a guide and links to information about using dynamic variables in destination urls for ads on all three major engines: Google AdWords, Microsoft adCenter … Continue reading →

Google Instant Search Results

As if Scribe, “Improving Online Conversions” and Apps Integration weren’t enough, on Wednesday, Google launched its new “Instant Search” platform. Considering it took 10 seconds for Google to return results just a decade ago, Instant search is a major advance … Continue reading →

SEO for Bing – Google and Bing Indexing Differences

Bing and Yahoo are now (mostly) sharing their search functions and further integration will occur over the next several months.  This combination has resulted in a 25% market share of the Search landscape for Bing/Yahoo!  If you have so far … Continue reading →

Dynamic URL Parameters in AdWords

Tracking parameters have become a staple for paid search account management.  Parameters allow analytics software to identify key information about incoming traffic.  For example, Google Analytics uses utm parameters to identify the referrer, marketing medium, paid keywords, ads, and product, promo … Continue reading →

Launching A New Website

Helping clients with site redesigns is something we deal with almost every day at Search Discovery, so this month, we decided to treat ourselves to a face lift and launch a new version of SearchDiscovery.com.  The new site includes a … Continue reading →

Google Tags For Local Businesses

It used to be that all Google sponsored listings were managed though AdWords.  In the past several months, Google has expanded the scope of  sponsored results to include Seller Ratings and now Google Tags. For a flat monthly fee of $25, businesses … Continue reading →

Benefits of RDFa and Consumer Advocacy

Google’s integration of rich snippets into their search engine results page (SERP) provides yet another way for webmasters to communicate the value of their site. Utilizing micro-formats and Rich Description Framework (RDFa) markup give sites the ability surface reviews and … Continue reading →