Blog

Are your site visitors going in circles? Three Quick Usability Audits

Our blog post on May 23rd told you about three ways to audit the information architecture (IA) of your site. But just as important as IA is your site’s usability, the practice of making your website intuitive and easier to … Continue reading →

Free SEMPO/AIMA Event

SEMPO/AIMA : Social Impact on Search Wednesday, June 15 from 6 – 9pm. Thanks to BLiNQ Media, this SEMPO/AIMA event is now FREE and limited to the first 120 registrants. Social Media and Search Marketing are colliding into what is … Continue reading →

Does Yahoo Owe You Money?

By Jordan Silton, SEO Strategist The Search Alliance transition has been completed in the United States, but there still may be some pending refunds in your old Yahoo! account.  In a series of informative emails from Yahoo! to its customers … Continue reading →

Is Your Site Confusing? Three Quick Information Architecture Audits

The definition of information architecture (IA), according to Wikipedia, is “the art of expressing a model or concept of information used in activities that require explicit details of complex systems.”  Information architecture is the foundation on which you should build … Continue reading →

Display URLs in Headlines

Starting May 17, Google will automatically show the display URL domain in the headline of select top placements ads on Google.com. With this change, brands will be featured more prominently in ads, headline text can be used to highlight information other … Continue reading →

SEMPO & AiMA host “Social Impact on Search”

Wednesday, June 15 2011, 6:00pm - 9:00pm Social Media and Search Marketing are colliding into what is termed “Social Search”. Come learn about the Social Impact on Search and how you can influence consumers to engage with your brand through techniques on Google … Continue reading →

Music Beta by Google

During Tuesday’s session of the 2011 Google IO Developers Conference, Google announced their Music beta. Google Music is a new service that connects your music to the cloud. It allows you to listen to your music anywhere and keep everything … Continue reading →

Using the Canonical Link Element Effectively

The Canonical Link Element (also referred to as the “Canonical tag”) has been around for over two years now and has received a bit of attention lately as more and more websites utilize this powerful link to respond to a … Continue reading →

AdWords Call Metrics – Changes Coming Soon

Are Call Metrics enabled in your Google AdWords account? If so, there are some important changes related to pricing that are planned to happen on or after May 16, 2011. New pricing for phone calls to Google forwarding numbers Google … Continue reading →

Multi-Channel Funnels in Google Analytics

Last week at ad:tech San Francisco, Google announced Multi-Channel Funnels in Google Analytics, a new feature that will show which channels your customers interacted with during the 30 days prior to converting or purchasing. In online marketing, conversions and e-commerce … Continue reading →