Blog

Google Page Speed Tool Hints Engine’s Focus

There are a lot of great tools out there to determine and analyze the speed of your site. Google’s recently launched Page Speed Online has the potential to cut through the information overload generally associated with these types of tools. … Continue reading →

AdWords Contextual Targeting Revamped

Google is making it easier and more convenient to manage contextual targeting campaigns within AdWords.  In mid-January of 2011 Google introduced the Contextual Targeting Tool and this week they’ve expanded options even further by granting the opportunity to specify select … Continue reading →

+1 Button Launch On Google Search

Earlier today, Google announced the launch of the +1 button on Google search. Now, fans of your business can recommend what you offer, for all their friends and contacts to see. By helping searchers see more personal, relevant ads, Google … Continue reading →

Broken Clock Syndrome & Staying Competitive Online

Have you ever started a project, campaign or redesign in your online business only to find that halfway through it, most of the factors that influenced your decisions have changed?  Or maybe your competitor came out with a great new … Continue reading →

Targeting Tablets in AdWords

By Jordan Silton, SEO Strategist This morning, Google sent out a notice to all AdWords advertisers announcing the launch of a new targeting functionality for tablet devices.  Currently, tablets such as the iPad, Samsung Galaxy Tab, and Motorola Zoom are included in … Continue reading →

Paid Search with Products

By Jordan Silton, SEO Strategist There has never been a shortage of products for sale on the internet, but those products are now starting to be readily available in the search results. Google, Yahoo and Bing all have their own … Continue reading →

Designing a Website for Growth

Many companies struggle through planning a site redesign. What they fail to understand, is that a website isn’t meant to be something that is designed once, and left to exist on its own. Top sites like Amazon, Facebook, EBay and … Continue reading →

Google Me

Admit it. You’ve Googled yourself. I know I get a kick out of seeing how many people are out there with my name and all the cool things they’ve done. Fortunately for me, I haven’t encountered any “questionable” search results, … Continue reading →

Google AdWords Update: All About Conversion

New Conversion-aware Creative Rotation (CaCR) On Wednesday, February 23, Google launched Conversion-aware Creative Rotation, which allows advertisers to optimize for conversions. Previously, the only two options for ad rotation were “Optimize For Clicks” (ads that are expected to provide more … Continue reading →

Keep SEO Ethical Part 2 – Overstock.com Penalized by Google

Continuing the trend of Google penalizing big companies for trying to artificially manipulate PageRank, Overstock.com recently saw its search engine rankings take a nose dive from the top of page one in Google for keywords such as “bunk beds” and … Continue reading →