SEM & SEO Tools: Live Blog PubCon Las Vegas


Welcome to the SEO/SEM Tools session at PubCon Las Vegas!

Many online marketers have excellent skills in a couple of different areas, but the rest of the available tactics are underutilized. In this session, experts will discuss the most up-to-date tools in search engine marketing. Come learn all about search engine optimization, pay-per-click and more, so you can add more bang for your marketing buck.
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Aaron Kronis, SEO Evangelist , Wpromote Inc.
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David Snyder, SVP of Product Development, BlueGlass

Jon Henshaw, Product Manager, Raven Internet Marketing Tools

  • Rand Fishkin was supposed to be part of this session but is unable to attend.

Up first David Snyder
1. Define Needs
- Research
- Management
- Reporting

2. Identify APIs for those Needs

Research
Management
- Google Webmaster Tools
- Copypress
- Odesk
Dave likes Centraldesktop much better than basecamp

Reporting
- raven
- GA
- Twitter
- Whatthetrend.com

Interact with data
Hire developer that knows
- xml
-json
-soap

  • Have them read documentation on your APIs and give you options for data.

  • Select how you will use data and have them begin building the calls and crawl for getting this information into your tool.

  • Hire a UI designer that knows HTML/CSS to develop a usable front end design

TEST & REFINE
- why is your tool better (flaw in most SEO tools)

  • what unique value will it add to your organization

  • how can the value be increased

  • Where to find social metrics
    backtype

  • How to find backlinks
    touchgraph

  • Where to find expert q&a
    Quora.com

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Modern Coding
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- Code that makes sense and solves problems will be standardized
- Original HTML was semantic but was vastly ignored by web designer
- Enter microformats

Microformats
- Designed for Humans and Machines
- Structured Data
People, Organizations, Calendars, Events, Opinions, Ratings, Reviews, Licenses

For example hCard Creator at microformats.org

HTML5
- Content Focused
- New Semantic Block Elements
header, section, article, aside, nav, footer

  • Similar to AdSense Section Targeting

PageSpeed tools:
- Yslow
- PageSpeed

Keywords
- search volume

Survey your target
- find out what actual customers look for
- task oriented user testing

Content
- What do people want to read?
- Current trends, like those found at Google Insights can be helpful

Content analysis
- TagCrowd
- Semantic Proxy engine
- Open Calis Viewer

Opinions expressed in live blog posts are those of the presenter and not necessarily Brian Ussery or Search Discovery Inc..


About Search Discovery

Search Discovery is a digital marketing and analytics agency with one of the largest analytics consulting teams in the industry. We're focused on delivering results for our clients through digital analytics, SEO, digital media, and technology.


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