Say Farewell to Adobe Tag Manager

Old and busted: Adobe Tag Manager (ATM) New hotness: Adobe Dynamic Tag Management (DTM)

You might have heard the news. Adobe is sunsetting their old Adobe Tag Manager product. This product was replaced in September 2013 with the launch of Dynamic Tag Management in the Adobe Marketing Cloud. Search Discovery is proud to be the creators of Satellite, the product that Adobe acquired and relaunched as Adobe DTM.

"Hey, I was using that!"

If you are still currently using Adobe Tag Manager there is some important information you need before it is sunset. As of August 1, 2015 tags and containers in the old tool, ATM, will become uneditable. You will still be able to log in, but only to copy your code out of the containers.

Starting on October 1, 2015, Adobe Tag Manager will be sunset and the service will stop being available. This could cause errors on your pages and needs attention.

How do I know if I have ATM or DTM?

Typically (yes it can be more difficult than this) all you need to do is look at the source code of you page and look for “”.

If you see this, more than likely you’re using the old Adobe ATM to fire off Adobe Analytics or Target. But don’t forget to also look for the new DTM code as well. We've seen a number of people add DTM but just forget to remove the old ATM container causing unneeded stress. If you’re not sure which TMS you’re using or interested in learning about the functions ATM is providing your website, feel free to reach out to us.

What does this mean for me?

First the good news. Adobe DTM is an vast improvement over ATM. Not only is it a great new home for all of your Adobe tags, but it is the perfect platform for any marketing and analytics tag you need to deploy.

Now the better news. Search Discovery can help. Search Discovery has helped numerous companies successfully navigate the ATM to DTM migration. Our team is not only the most experienced Adobe DTM implementation group in the world, but we were the first company in the Americas to be recognized by Adobe as an Analytics Specialized partner.

Ok here is the bad news. You need to act fast. October 1, 2015 is right around the corner.

What do we do?

Many organizations have already at least started the migrations process. Adobe provides some good documentation on the steps to take. However, if this process is frustrating you, or is not proceeding according to plan, that is where Search Discovery can help. reach out to us at to hear how we can attach a rocket to your ATM to DTM migration.

About Search Discovery

Search Discovery is a digital intelligence company that empowers organizations to make better, dynamic and transformative business decisions. We're focused on delivering results for our clients through digital analytics, SEO, digital media, and technology.


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