Search Discovery Appoints New Director of Data Visualization and Storytelling


We are excited to announce today that Lea Pica is joining Search Discovery to further expand our analytics and digital marketing solution offerings. Lea Pica comes with a wealth of experience within the analytics industry, having spent the last thirteen years as a digital analytics practitioner, social media marketer and blogger working for companies like Scholastic, Razorfish, Victoria’s Secret, and Prudential.

Lea joins our team as Director of Data Visualization and Storytelling to further our agency's recent success enabling organizations to make better decisions using data. She will play a vital role in expanding our offerings for their clients. This includes leading the launch of new training solution offerings, expanding and improving current client offerings across the agency and assisting in growing the Domo Consulting business the company recently launched.

“We could not be more excited to welcome Lea to our team.” states Mike Gustafson, President of Search Discovery. “We engaged Lea to train our agency to become more effective at visualizing and presenting data. Following that training, it was clear Lea would be an incredible addition to our team and would solve challenges and problems our current clients are struggling with day to day. Our clients struggle with presenting and using data effectively within their organizations. Lea will help us in solving these challenges for our clients.”

Lea comments, “The prospect of joining an analytics agency so well-respected and replete with talent is nothing short of a dream. I’m thrilled to be partnering with Search Discovery to further the mission of empowering every digital analyst and marketer with the data visualization and presentation toolkit they need to inspire action and create an impact. ”

Lea is an accomplished speaker, writer and podcaster having spoken at industry and company events including eMetrics, Analytics Demystified, ConversionXL, and ForeSee. Her podcast, “The Present Beyond Measure Show”, helps listeners grow their data storytelling skillset, interviews the leading minds in digital analytics, and has become one of the most popular analytics podcasts in less than a year.

Interested in learning how we can help you make better decisions and tell better stories using data? Reach out to us today.


About Search Discovery

Search Discovery is a digital intelligence company that empowers organizations to make better, dynamic and transformative business decisions. We're focused on delivering results for our clients through digital analytics, SEO, digital media, and technology.


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