Targeting Tablets in AdWords

By Jordan Silton, SEO Strategist

This morning, Google sent out a notice to all AdWords advertisers announcing the launch of a new targeting functionality for tablet devices.  Currently, tablets such as the iPad, Samsung Galaxy Tab, and Motorola Zoom are included in the category “iPhones and other mobile devices with full Internet browsers”.  Users behave differently on tablets than other mobile devices, so this is a welcomed category improvement for AdWords targeting.  Below is the full announcement from Google:

Dear AdWords Advertiser,

We are pleased to announce that in the coming weeks we will be launching new targeting functionality in your Google AdWords account. To give you greater control over your ads, we are changing the way you can target tablet devices such as the Apple iPad, the Samsung Galaxy Tab or the Motorola Xoom. The ‘Tablets with full browsers’ check box will be located on your ‘Settings’ tab under ‘Networks and Devices’ and will enable you to select more precisely which types of devices and operating systems will display your AdWords ads.

Showing Your Ads on Tablet Devices
Ads on tablet devices provide a similar user experience to ads on desktop devices and are an effective way to reach tablet users. In the coming weeks, your ads will automatically begin showing on tablet devices and no further action will be necessary on your part. Please note that this change may result in an increase in costs to your AdWords campaigns. If you don’t want your ads to appear on tablet devices, you will be able to specify this preference in your device targeting settings. Once the new tablet targeting functionality is available, we will display a message in your AdWords account with a link to step-by-step instructions for adjusting your device targeting settings.

Measuring Results
You’ll be able to review how many clicks and impressions you receive from tablet devices for each campaign, ad group, keyword and ad on the ‘Campaigns’ tab in your AdWords account. Just select the ‘Device’ option under the ‘Segment’ drop down and view your report.

We are constantly working to provide our advertisers with better targeting capabilities for their AdWords campaigns. We hope that these new targeting options will enable you to successfully connect with your customers across a variety of devices and platforms.

The Google AdWords Team

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