Data Governance: The Forgotten Side of Analytics


I get it — data governance is about as interesting as watching paint dry. But like good project management, good data governance is crucial to your business's success. Quality data governance will make sure your analytics investment doesn't whither after implementation, and that you are prepared to understand the customer experience as your digital properties change. After all, data you can't trust is data you can't use to make decisions!

Want to learn more? Check out Episode #12 of the Digital Analytics Power Hour. Tim Wilson and I talk data governance with John Lovett of Analytics Demystified to break down why you should care about governance after your implementation is completed. 45 minutes of a podcast to save you from a lifetime of bad data management? Sounds like a deal to me!

And if you're in the Southeastern United States, be sure to reserve your free spot for Analytics LABS Atlanta on December 8th. I'll be speaking on data governance and tagging, so you can learn straight from the source. You'll get free breakfast and lunch, too. What's not to like?


About Search Discovery

Search Discovery is a digital intelligence company that empowers organizations to make better, dynamic and transformative business decisions. We're focused on delivering results for our clients through digital analytics, SEO, digital media, and technology.


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