"Hey Siri, What Are App Analytics?" Handout

Missed Lee Isensee's speaking session at Analytics Summit 2016? Attended the speaking session, but like having things on paper? Simply interested in non web-centric analytics? Whatever reason you ended up on this page, you're a click away from this helpful guide to mobile and app analytics.

Expect to read about:

  • How mobile analytics developed into what it is today.
  • The key differences between web and apps.
  • What your business should be measuring.
  • Determining metrics for success.
  • Questions you should be asking to be successful.