What is Adobe Target?
Adobe Target provides marketers with the ability to test campaigns, content and more across their digital channels. It also allows them to target the right content, offers and experiences by understanding who the customer is and tailoring their experience to meet their needs.
Adobe Target includes a broad set of tools and capabilities for marketers who are just getting started with testing to sophisticated marketers running hundreds of tests and creating highly personalized experiences. Key capabilities of Adobe Target include: A/B and multivariate testing, rule based targeting, automated behavioral targeting, segmentation, recommendations and cross selling.
Adobe Target is a powerful solution in its own right. However, when combined with Adobe Analytics you can harness even more data to make your testing and targeting efforts more effective.
Unlocking the Power of Adobe Target
The challenge with any testing and targeting solution is not just using the tool correctly but deploying the tests and targeting effectively. Now with Adobe Dynamic Tag Management marketers can take control of the deployment process for their tests and targeting efforts. They no longer have to rely on IT deployment cycles but can create and deploy new tests in just minutes.
Search Discovery Can Help
Let the experience analytics practitioners at Search Discovery work with your team. We can assist you wherever you are in the process. Are you just getting started? We can help you with develop testing strategies, developing experiments, deploying and configuring the tools and more. Are you a sophisticated testing practitioner? Let us help you improve your testing efficiency and scale by implementing and deploying Adobe Target through Adobe DTM.