Tactical

Adobe DTM Tips & Tricks: Managing your multi-suite tagging implementation in DTM

Industry Tactical

7 New Bing Ads Features

Industry Performance

Optimizely Experience: Want 150% More Customers?

Tactical

Adobe DTM Update: Let Adobe Manage Your Code Library

Industry Performance

Optimizely Roadshow: Turning Data into Action (Part 1)

Tactical

Taking Flight Into The Adobe Marketing Cloud

Industry

Search Discovery continues its meteoric growth!

Performance Strategy

Facebook Advertising Drives Great ROI

Industry

Search Discovery Digital Assessments Help Retailers Plan Ahead

Strategy

25 Social Media Ideas for the Advanced Search Marketer: A Mad Men Approach

SMX Advanced has been called “The Coachella of SEO”.  It has consistently sold out and boasts some of the best content related to Search, Social, Local and Mobile. On June 11th at 11:00 am I’ll be presenting on a panel with Michael King (the Don Draper of SEO), Mark Traphagen and Matt Siltala moderated by Monica Wright […]

Strategy

Design Your Data for Dollars

Industry

Google Indexing Bing’s “Jellyfish” Results

Late yesterday afternoon, the Search Discovery team discovered an interesting search result displayed when users search for “Jellyfish” within Google. The second result shown to users is a link to www.jellyfish.com.   If a user visits www.jellyfish.com, it 302 temporarily redirects to http://www.bing.com/search?q=jellyfish&form=MSDTR1 which is the results page for “jellyfish” in the Bing search engine. […]

Industry

Search Discovery’s Presents: Standing Long Jump Contest

Industry

Video Recap: Attribution in Digital Marketing at OMMA Atlanta

Tactical

Everything You’ve Always Wanted To Know About DTM Performance (But Were Afraid To Ask)

I’m pretty new to the analytics field. My background is in software development, building websites and apps for ad agencies on behalf of big brands. As a developer I was painstaking in my attention to the architecture and implementation of the sites I built. I used the right tools, the best practices, and the smartest […]

Strategy Tactical

How to Build a RFM Model into Adobe DTM

Industry

Swag Management at Adobe Summit

Strategy

Google’s New Search Results And Title Tag Changes

Industry

Search Discovery Demos Adobe DTM at eMetrics

Industry

Director of Content Marketing Strategy, Lisa Williams, March Speaker Circuit

Strategy

5 Content Strategies We Can Learn from Art Curation

Performance Strategy

Integrated Digital Marketing Programs are Critical for Brand Success

Tactical

The Importance of Campaign Structure and Naming Conventions in Paid Search Accounts

Industry

Introducing Airlock

Industry

Congrats Search Discovery – TAG’s 2013 Analytics Marketer of the Year

Industry

Search Discovery’s Media Practice is Stronger Than Ever Before

Strategy

Star Performance: Atlanta Ballet’s 2012 Nutcracker, a Case Study

Industry

Search Discovery is an AiMA Awards Finalist (2 Categories)

Industry

The Tao of Tag Management

Industry

Satellite TMS is now Adobe Dynamic Tag Management

Industry

What’s next for Satellite?

With any acquisition there are always questions. Since only the Satellite technology was acquired, not Search Discovery, we certainly don’t have all the answers.  Here are some things we do know and some information about where we think Adobe might be heading with Satellite: Q: What happens to current Satellite customers? A: All Satellite contracts […]

Industry

What’s Next for Search Discovery?

More Services. More Products. More Passion. Before we start: Search Discovery was not bought by Adobe. Only the Satellite technology was purchased. Search Discovery will continue to provide Satellite implementation services Current Satellite clients may continue to work with Search Discovery We are actively taking on new analytics and TMS business The Search Discovery team, including our […]

Industry

Adobe Systems Acquires Satellite™ Tag Management

Strategy

Data Management Thoughts

  One of the major benefits of using a Satellite for tag management is the freedom it gives to focus on other aspects of digital data management. Again and again, Satellite customers are making amazing strides forward in their data management capabilities both directly and indirectly. Let’s break this open a bit more. If you […]

Tactical

A/B Testing with Satellite Tag Management

In past posts we have covered the ease and speed with which you are able to deploy and manage your analytics implementations with Satellite TMS.  Today I would like to show you how you can leverage the power of Satellite to deliver A/B tests without any additional tools.  That’s right, you read that correctly.  Satellite […]

Tactical

SiteCatalyst Processing Rules vs Satellite: do you want a band-aid or a doctor?

There is still one big topic from this year’s Adobe Summit standing out in my mind. I attended a few great sessions that discussed Processing Rules, and I had a hard time not interrupting when I heard attendees ask: “When should I use Processing Rules instead of a Tag Management system? Clearly, a good Tag Management […]

Tactical

Sampling & Segmentation with Satellite Tag Management

Are you willing to let a vendor dictate the pace at which your business moves? The ability to sample or segment your web traffic for digital measurement tools has long been the domain of the more advanced testing solutions in the market.  But there are plenty of uses cases for wanting to sample or throttle […]

Strategy

Announcing Support for Offline Ads!

FOR IMMEDIATE RELEASE Satellite, the world’s most advanced tag management system, has long been helping its clients achieve success in their respective businesses by enabling rapid deployment of analytics technologies.  Satellite’s one-step implementation means that you can quickly begin tracking user behavior on your websites and mobile devices.  But quite often, the Internet is only […]

Tactical

Satellite Video Tracking Series: Getting Started with HTML5 Videos

Here at Satellite we have created a different kind of Tag Management System. A top-down solution which is built around creating rules based on the unique user behaviors or events  on your website that are truly important to your business. By keeping implementation simple with Satellite, you are able to actually decrease the complexity of your implementation […]

Industry

Freebie Friday

Tactical

SiteCatalyst Implementation Series: Release Upgrades

In the wake of another amazing Adobe Summit, Adobe has rolled out a new release to their flagship analytics solution SiteCatalyst.  And as with most releases in order for you to be able to take advantage of all of the new features, which are detailed in their blog post here,  this is going to require an update […]

Tactical

Google Cross Domain Tracking

One of the joys of using Satellite is seeing the complex things become manageable and the simple things made easy, one such example is setting up Google Analytics cross domain tracking.   Setting this up should be an easy process but a quick search on google shows that there is a surprisingly large amount of information, […]

Strategy

How Satellite changes digital marketing forever

Today, marketers are driving the lion’s share of a company’s digital efforts and budget with a shockingly small slice of the information they need to maximize their effectiveness. If you’re wondering why this is, it’s simply that there is a division in the world of data-driven decision making, specifically in regards to the data that […]

Tactical

SiteCatalyst Implementation Series: Breaking up with SiteCatalyst plugins

Industry

Simple Pleasures: Getting What I Wanted

That moment when you are using a tool and you realize that it not only does everything you wanted it to do, but it has extra features that you did not even know you needed.    Before I came to my senses and joined the team at Search Discovery | Satellite, I wrote a post “Sure your […]

Tactical

User Management & Workflow

It doesn’t matter if you manage an enterprise sized website or not, making sure the tag management system you choose can provide you with a reliable & secure workflow process to ensure only rules that have been approved and verified ever reach your production web site is not only critical to the success of your digital measurement […]

Industry

What’s giving “tag management” a bad name?

“Tag management” just plain is a bad name. The phrase “tag management,” created in the days of simple container tag approaches, is a bottom-up concept. It’s a concept that mimics the old JIRA ticket process of “tagging” a site, one piece at a time, and you know what? That process and approach sucked. In JIRA tickets, […]

Tactical

Serving Up Some Hosting Options

Reliable and Speedy Figuring out how and where to host your website content is a challenging and sometimes frustrating process. Self-hosting, Content Delivery Networks (CDN), redundant services, reliability, transfer speeds, global caching, the list seems endless. Throw into the mix the selection of a shiny new tag management system (TMS) and the already cloudy pool […]

Tactical

Getting Started with Adobe Test & Target + Satellite

Tactical

Adobe SiteCatalyst Migration Paths with Satellite

In a previous post, I talked about what the steps were to get the Adobe SiteCatalyst base code setup within Satellite TMS.  That post is a great primer for getting started with SiteCatalyst for the first time, but what if you already have an implementation?  What will you have to do to handle a web […]

Strategy

Are Templates a Real Time Saver?

Industry

No Secret to Satellite’s Success

If you wanted to build the best technology possible, what would you do? Who would you hire? Where would you spend the money? What kind of clients would you engage for good ideas and open sharing about their struggles? At Search Discovery, here’s our formula: hire the best, most talented problem solvers you can find […]

Tactical

SiteCatalyst Implementation Series: Impression Tracking

In this installment of our Adobe/Omniture SiteCatalyst implementation series, we’ll cover how you can use Satellite Tag Management System to accurately track impressions of any content on your site. Whether it’s an advertisement, a content module, or a really snazzy footer you spent weeks creating, you need to know the real number of impressions your […]

Tactical

SiteCatalyst Implementation Series – SiteCatalyst Base Code

The Adobe / Omniture SiteCatalyst Analytics tool is one of the most robust and feature rich digital measurement tools in the market and, as such, the implementation can be one of the most challenging and complex as well, but it does not have to be.  In the recent Forrester “Understanding Tag Management Tools and Technology” report, […]

Strategy

The True Cost of Tag Management

  When I first joined the Satellite team at Search Discovery I liked this tag line so much that I included it in my email signature, and used it with clients and prospects alike.   This has spurred lots of great discussions on the merits of the “less expensive” part, and it highlights a lot […]

Tactical

To Host Or Not to Host?

Having spent the last few years working with clients large and small to evaluate and implement tag management systems, I have heard it all. Does your tool produce golden eggs? Does your tool have heat vision? Does your tool guarantee that if the Mayans are right and the world ends that your servers will still […]

Industry

Meet Rover

Tactical

Unlock the True Power of Your Tags

Industry

Tag Management. Explained.

First, let’s get the obligatory definition out of the way: What is tag management? Tag management is the ability to manage user-generated tags within collaborative software. Tag management software lets you control your analytics tools, tests, marketing tags, and other tag-based technologies on your site with ease. So why should you care what a tag […]

Industry

Satellite Takes Flight at eMetrics Boston

Industry

Satellite & Evan LaPointe WAA Finalists

Search Discovery is proud to announce that Satellite and Evan LaPointe are finalists of the Web Analytics Association’s Awards for Excellence 2012.  This is Satellite’s first WAA nomination for Technology of the Year and Evan’s second year in a row as a finalist for the “Most Influential Industry Contributor”. Satellite – “Technology of the Year” Satellite is a tag management system for […]