Quick question for my digital marketing colleagues:

How many of you have looked at a website and thought “I’m tracking conversions and revenue on this site, but what about all these other links? Social links. Download links. Are these being tracked?”

I know all of you have thought this at one time or another because you’re smart. You know reporting just conversions and revenue isn’t telling the whole story. Knowing what site visitors are doing with those download, email, and social links is valuable, too.

Maybe you’ve printed out pages of websites then taken a highlighter to it to mark what you want to track. No? Just me? C’mon! Yes you have! This used to be the most effective way to get your suggestions to the folks who made your suggestions reality.

Allow me to introduce you to my new, tree-saving friend, Rover.

Rover is a Satellite companion, in the form of a simple bookmarklet, that allows you to see what you’re tracking on any page of a website where Satellite is installed. Rover shows you all the tags on a webpage directly on the page. If you find something you aren’t yet tracking and want to make a suggestion, Rover lets you or anyone in your organization suggest a new tag right from the page. Rover remembers your notes and the element on the page that inspired your genius suggestion.

Rover on Desktop:
Get suggestions from the default rules.


Rover on Desktop:
Track those e-mail links and social links!


Rover on Desktop:
New tag. Suggested. Nice work!


Rover on Desktop:
VOILA! Your new tag suggestion highlighted in green.


Awesome, right?

There’s more.

Rover also works on mobile devices.

Rover on iPhone:
Get suggestions from the default rules/tags


Rover on iPhone:
Create a new rule/tag suggestion – as easily as you did on the desktop!
We think Rover is pretty sweet. We think you will too. Schedule a demo!

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3 Pings/Trackbacks for "Meet Rover"
  1. [...] A Standard User within Satellite can create & edit any of the rules for the web property they have been granted access to.  They are also able to use Rover to test and submit tracking requests.  If you are not familiar with what Rover is, you can read more about it in this post, Meet Rover. [...]

  2. [...] Note:  For a refresher on using Rover to identify the elements you would like to track in real time read the post, Meet Rover. [...]

  3. [...] on my site that I would like to perform the test on.   With a quick search of the DOM, or by using Rover, to find the div that holds the content to be tested when can begin working on the rule to deliver [...]

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