Quick question for my digital marketing colleagues:
How many of you have looked at a website and thought “I’m tracking conversions and revenue on this site, but what about all these other links? Social links. Download links. Are these being tracked?”
I know all of you have thought this at one time or another because you’re smart. You know reporting just conversions and revenue isn’t telling the whole story. Knowing what site visitors are doing with those download, email, and social links is valuable, too.
Maybe you’ve printed out pages of websites then taken a highlighter to it to mark what you want to track. No? Just me? C’mon! Yes you have! This used to be the most effective way to get your suggestions to the folks who made your suggestions reality.
Allow me to introduce you to my new, tree-saving friend, Rover.
Rover is a Satellite companion, in the form of a simple bookmarklet, that allows you to see what you’re tracking on any page of a website where Satellite is installed. Rover shows you all the tags on a webpage directly on the page. If you find something you aren’t yet tracking and want to make a suggestion, Rover lets you or anyone in your organization suggest a new tag right from the page. Rover remembers your notes and the element on the page that inspired your genius suggestion.
Rover also works on mobile devices.