Installing Satellite

Installing Satellite is as simple as adding a line of javascript to your header. That’s it.

When you’re done with that grueling step, we recommend you take some time to stretch and meditate. Not because it was tough, but because you now finally have enough time to stretch and meditate.

Using Satellite

After your wellness exercise, you can use Satellite's straightforward interface to start telling Satellite the pages and page elements you’d like to keep an eye on, whether these actions will create pageviews, set custom variables, trigger events, install widgets or tools, reveal an A/B test, or count conversions for your marketing campaign. Or any combination of these things.

When you create new rules, you'll test everything to make sure you’re happy with how it works. You’ll get a visual cue of the tracking behavior while in this mode, so there's no mistaking what Satellite or your tags are doing. Good? Hit publish and you’re live.

Go ahead and take a long lunch. You deserve it.

How and why we made Satellite

The creators of Satellite have been doing analytics, media tracking, and other tool implementations and management for a very, very long time for some of the largest and most sophisticated sites on the web. Getting the tools set up properly the first time is a huge and often frustrating undertaking involving more teams than the World Cup. But it’s not just the first time you have to worry about: your website and your tracking probably won’t sit still for very long.

Tag management solutions went a long way in solving this problem, but they didn’t satisfy our standards for a soup-to-nuts implementation. They didn’t offer us the flexibility to customize every little aspect of tracking, and worse yet, they didn’t always work when sites were developed...um...interestingly. Finally, they didn't really represent a leap forward when it came to the "tags" themselves: the tag management systems out there still had you staring at the same old javascript-based tags, just in a different place.

So, years ago, we built the beginnings of Satellite for our own internal use. And now it's out.

Satellite does everything we wanted, and it'll do everything you want, too. It works across all browsers, even the old one your mom calls, “the Google.” And it works with .NET, PHP, or whatever you want. It can trigger any tag on any page or interaction type, and aside from the single script you place on your site, doesn't require you to ever touch your site again to manage tags. And for nontechnical users, it represents a huge leap forward in dealing with "tags."

Our Philosophy

Satellite was built by recognized leaders in the analytics and digital marketing space; people who have hands-on experience implementing web analytics tools, testing tools, and more on hundreds of the biggest and most complex websites in the world. We built Satellite to simplify the overly complicated, technical, and slow process of working with these tools, and empower marketers to own the tools that are so important to their success.

Faster, smarter businesses win on the web. Satellite makes you faster and lets your smart people focus on what's important, rather than getting lost in the weeds of tag management.