When you’re done with that grueling step, we recommend you take some time to stretch and meditate. Not because it was tough, but because you now finally have enough time to stretch and meditate.
After your wellness exercise, you can use Satellite's straightforward interface to start telling Satellite the pages and page elements you’d like to keep an eye on, whether these actions will create pageviews, set custom variables, trigger events, install widgets or tools, reveal an A/B test, or count conversions for your marketing campaign. Or any combination of these things.
When you create new rules, you'll test everything to make sure you’re happy with how it works. You’ll get a visual cue of the tracking behavior while in this mode, so there's no mistaking what Satellite or your tags are doing. Good? Hit publish and you’re live.
Go ahead and take a long lunch. You deserve it.
How and why we made Satellite
The creators of Satellite have been doing analytics, media tracking, and other tool implementations and management for a very, very long time for some of the largest and most sophisticated sites on the web. Getting the tools set up properly the first time is a huge and often frustrating undertaking involving more teams than the World Cup. But it’s not just the first time you have to worry about: your website and your tracking probably won’t sit still for very long.
So, years ago, we built the beginnings of Satellite for our own internal use. And now it's out.
Satellite does everything we wanted, and it'll do everything you want, too. It works across all browsers, even the old one your mom calls, “the Google.” And it works with .NET, PHP, or whatever you want. It can trigger any tag on any page or interaction type, and aside from the single script you place on your site, doesn't require you to ever touch your site again to manage tags. And for nontechnical users, it represents a huge leap forward in dealing with "tags."