Tag Deployment

A tag deployment system and process can save your business hundreds of hours of lost productivity currently spent installing, debugging, and maintaining marketing and analytics tags on your site. To make matters worse (as any experienced web marketer knows), even if your tags were deployed properly yesterday, it doesn't mean they're working properly today.

Satellite's tag deployment technology lets you put tags up on your site in seconds, ensure those tags keep working, and keeps your process intact to ensure you can implement, maintain, test, and deploy tags with a fraction of the effort, without giving anything up.

What makes a good tag deployment solution?

Every day, we dive deeper and deeper into how to make Satellite the best system to suit our clients' tag deployment needs. Here is what we've determined so far:

  • People need to deploy tags fast

    Almost every web marketer has launched a campaign without tracking and felt the panic. With Satellite, you can get tags live in seconds on any page of your site without having to deploy. And even if your need isn't immediate, why let tags slow your team down?

  • Tags can slow your site down and affect user experience

    This is already old news, but it can't be said enough. Even the best tags can hang, affecting user experience, search engine rankings, and data accuracy. But some tags are much worse: without you knowing, many tags are inserting their own analytics tools onto your pages, collecting additional data about your users and your site. Some tags may even break your layouts or on-page functionality.

    Satellite prevents bad tags from affecting page load time, layout, functionality, or user experience, and blocks them from gathering any data you don't authorize the tag to collect.

  • Tag deployment requires precise control

    It's not enough for your tag deployment system to simply act as a container tag, dropping tags onto certain pages as users navigate your site. A great system will let you control the conditions under which tags load, allow you to pass data on to your tags, and won't ask you to give up any accuracy or functionality.

    Satellite offers precise control of tag deployment, letting you target specific segments, use scenarios, manage tag scheduling, and enable selective tag firing for your affiliates or marketing campaigns.

  • IT teams want technology they can trust

    Your developers work very hard to make sure the site works, and works well. Any tag or new technology can pose a threat to site functionality.

    Satellite itself is built in a way that it cannot modify your page's existing functionality (until you make it do so, only when you want it to), and its sophisticated rule testing and debugging features give your teams the tools they need to make sure that managed tags and technologies work exactly they way they want before everything gets deployed to the live site.

  • Web marketers want a nontechnical solution

    Tag deployment is inherently technical, right? Well, not exactly.

    The truth is that all of the javascript or markup that you see in a "tag" is just infrastructure. The parts you care about are actually small, and most of the time, very straightforward. With Satellite, marketers don't have to be intimidated by tags they don't understand. We can just ask you for the simple, important parts, and then Satellite handles the rest.

Our Philosophy

Satellite was built by recognized leaders in the analytics and digital marketing space; people who have hands-on experience implementing web analytics tools, testing tools, and more on hundreds of the biggest and most complex websites in the world. We built Satellite to simplify the overly complicated, technical, and slow process of working with these tools, and empower marketers to own the tools that are so important to their success.

Faster, smarter businesses win on the web. Satellite makes you faster and lets your smart people focus on what's important, rather than getting lost in the weeds of tag management.