Two things set Search Discovery apart from many of our peers. First, we connect all the dots into a single solution for you: regardless of the set of services we are providing at any one time, all of our recommendations take every other discipline into account. Second, we are the teachers: while most agencies are out there reading blogs and books to stay up-to-date, we are the ones writing them. Our experience and tenure is tough to match, and it’s exactly what allows us to bring the disciplines together in a seamless fashion.
Interactive marketing campaigns should be optimized alongside traditional marketing campaigns, press releases and social media to ensure consistent messaging and to capture the greatest relevant audience possible. Our strategies look at every piece of the puzzle and we collaborate across disciplines to ensure a consistent brand experience and heightened conversion potential.
Search Discovery offers a wide array of services including:
- Search Engine Optimization (SEO)
- Display Advertising and Retargeting
- Paid Search (Pay-per-Click)
- Web Analytics
- Information Architecture
- Front End Design and Usability
- Social Media
Search Engine Optimization (SEO)
Our SEO practices are designed to remove all of the impediments that keep potential customers from visiting you online. From the standpoint of accessibility, we ensure that search engines can find your site by fixing substandard coding techniques and repairing linguistic and architectural representation. Regarding your site’s reputation, we help you structure the content and establish link authority to ensure search engines will give your online business the notice it deserves. Visit our sections on SEO for a more detailed description of this discipline.
While it is nice for people to find you naturally, we all know that it pays (literally) to advertise. Our paid media disciplines consist of driving more traffic to your site through Paid Search (Pay-per-Click), Display and Retargeting advertising, TV and Comparison Shopping Engine advertising.
Think of Paid Media as a money multiplier. More than SEO or Client Performance, Paid Media offers the most accurate accounting of your return on investment (ROI). Through proper tracking technology, advanced keyword bidding and sophisticated optimization strategies, we can help you make the most of these paid media opportunities.
Your site is the single most important component for success. Combining analytics, usability, design, and architecture, we map the most effective experience paths for all channels, tailoring the experience from the landing page through the confirmation page, with particular focus on product, cart, form, and checkout design.
Failing to engage with current customers and prospects through social media is a missed opportunity for many businesses. Both the listening and interacting aspects of social media are crucial. Doing one and not the other means you’re not maximizing the possibilities. Our social media offerings integrate with your marketing efforts through by extending the reach of your messages and adding SEO value.
Search Discovery will select sites that best fit your objectives and to establish an engaging presence on those sites. We believe that the value of social media lies in the content you share, as well as in enriching your online brand. We ensure that each page is optimized and provides visitors to your page a way to directly connect with your business and to find the information they seek. Find out more about our social media services.