We connect all the dots into a single solution.
Search Discovery offers a true full-cycle offering for search engine marketing and conversion performance. We look holistically at all of the moving parts of a search initiative, building a comprehensive solution for the specific needs, limitations, and business objectives of the client at hand.
Search Marketing Strategy
Search Marketing encompasses both unpaid (organic) and paid listings. A fully optimized search program will ensure that these two arms are synchronized for messaging impact, strategic spend and maximized conversion.
Search marketing campaigns should be optimized alongside traditional marketing campaigns, press releases, social media and more to ensure consistent messaging and capture the greatest relevant audience possible. Our search strategies look at every piece of the puzzle and collaborate across disciplines to ensure a consistent brand experience and heightened conversion potential.
Search Engine Optimization (SEO)
SEO entails optimizing a site for high organic rankings across a set of keywords important to your business and its audience. Our return-focused approach prioritizes real, financial outcomes over the mere achievement of rankings, meaning searchers don’t just see your site in Google, they visit and convert. We focus on conversion-producing keywords and also post-click experience to optimize conversion.
Search Discovery also uniquely specializes in SEO for Flash web sites which allows the engines to identify valuable content even if it’s not in standard HTML. This practice is critical in helping rich, UI focused sites to achieve high success in search engines without sacrificing the enhanced experience Flash offers. Didn’t know this was possible? It is.
Paid Search
Our unique approach to paid search is founded in our deep-rooted understanding of the psychology of the searcher. We focus on the placement of ultra-targeted messaging at different funnel levels and drive conversion-prone traffic to appropriate content. While the key metric of paid search is often cost per click, our return-focused practice centers instead on cost per conversion and ROI, maximizing the yield from our clients’ budgets.
Our process for a conversion focused paid search program:
- Understand searcher mindset and decision funnel stage
- Select conversion-producing keywords
- Structure account for greatest specificity of messaging and measurement
- Manage the auction to drive efficient conversion and adjust
- Examine post-click behavior to maximize conversion
- Ongoing analytics, refinement and waste removal for improved ROI
Client Performance
We show our clients how to optimize their sites and achieve success from their marketing.
Your site is the single most important component in realizing success from a search marketing campaign, or any campaign for that matter. Combining analytics, usability, design, and architecture, we map the most effective experience paths for all channels, tailoring the experience from the landing page through the site, with particular focus on product, cart, form, and checkout design. Processes like our Site Performance Review identify key points of attrition and outline recommended revisions to the client’s web site to maximize conversion. Especially important is that we realize search is only one way users interact with your site, ensuring that all restructuring fits the larger picture.
The Client Performance department is responsible for all analytics implementations, analytics consulting, usability, information architecture, and competitive analysis work done at Search Discovery, and works seamlessly with the other teams to scrutinize campaigns from impression to purchase.
Our recommendations are supported by rationale, technical considerations, and ultimately return. Our clients find this objective consultation extremely valuable in fostering collaboration with their various web development resources.