Client Performance

We work with our clients to optimize their sites and achieve success from their marketing.

Your site is the single most important component in realizing success from a search marketing campaign, or any campaign for that matter. Only by combining analytics, usability, design, and architecture, can we map the most effective site experiences for our users. Processes like our Site Performance Review identify key points of attrition and outline revisions to the client’s web site to maximize conversion. Search is only one way users interact with your site, and we ensure that all restructuring fits the larger picture.

The Client Performance department is responsible for all analytics implementations, analytics consulting, usability, information architecture, and competitive analysis work done at Search Discovery, and works seamlessly with SEO and Paid Search teams to analyze campaigns from impression to purchase.

Our recommendations are supported by rationale, technical considerations, and ultimately return. Our clients find this objective, unbiased approach extremely valuable in removing obstacles to progress and fostering collaboration between the various web teams working together toward a common goal.