The layout and architecture of a site’s content are often created before end-user needs and behaviors are fully understood. From the standpoint of the user, the website can appear haphazardly pieced together over time, with navigation and a structure that is anything but intuitive. As such, site owners often have trouble identifying key areas for improvement.
This audit will shed light on the good, the bad and ugly of the your current website’s architecture and several of your competitors’ sites, with recommendations on how to improve your own.