Traditionally, TV was not considered part of the digital advertising world, a term that has generally referred to online media only. However, just like everything else, so much is changing. Since June 12, 2009, full-powered television stations have broadcast in exclusively digital format. In the fall of 2010, Google began its foray into the world of TV. Now, with Google offering advertisers and agencies the platform to advertise on TV, and as the distinction between online channels and non-online channels becomes increasingly smaller, there is no longer a reason to ignore this incredibly valuable option.
Please contact us today so we can find out whether this option will best further your advertising goals.