Before any company can successfully leverage social media to achieve business goals, they must evaluate the current social landscape of their business, including any current social efforts and the efforts of key competitors. Whether you already have an active presence on several sites or you are preparing to enter the social world for the first time, our assessment will provide crucial insights into creating a successful social presence for your brand. If your competitors are already engaged with their customers through these channels, our assessment will give you a look into what’s working and what’s not so your strategy is sure to position your brand favorably in the social world.
We assess:
- Current presence
- Conversation volume
- Trending topics
- Sentiment
- Engagement
- Sharing and viral potential
- Competitors’ strategies, strengths and weaknesses
Our comprehensive social media audit & competitive assessment is tailored to showcase the opportunities and threats to a successful social program for your business. If you’re a company looking to either launch or reshape your social presence, our audit is a crucial resource that will give your brand the edge to connect with your customers in a meaningful (and profitable) way. It will help set reasonable goals and objectives for your social program, setting the baseline for continual measurement, evaluation and optimization of all social campaigns.