Social media is an important piece of your overall digital marketing strategy. Having multiple touch points through which consumers can interact with your business is crucial since the emergence of social media and the decline of traditional tactics. By creating pages for your brand on social media sites and regularly updating them with new content, these sites will start to show up in organic search results, allowing consumers to find what they’re looking for on an outlet they trust. Also, it’s important to note that having an active presence on several sites is better than having an empty shell of a presence on hundreds of sites– each page should provide value to visitors and encourage them to return to the page.
Our social media management solution integrates with other digital marketing efforts, extending the reach of your marketing and branding efforts. This offering provides the essential services to establish and consistently manage your brand’s social media presence.
Search Discovery offers a comprehensive social media management solution to maximize your brand’s presence on key social media sites. Our solution provides a full-service model that includes everything from set-up to day-to-day management. Below is a sampling of sites that we recommend to ensure a comprehensive social presence.
Blog
A blog is a crucial tool for any business today to further their online branding efforts and to establish their voice within their industry and with their customers. Whether you already have a company blog or are just getting started, we’ll help you update it regularly with valuable, keyword-rich content.
- Initial blog design and optimization
- One post per week
- Comment moderation and blog maintenance
Facebook allows businesses to create personalized fan pages to share information about their business and to interact with current and potential customers. This allows you to reach people where they already are – on Facebook. There are currently more than 3 million active pages, including over 1.5 million local businesses. The average Facebook user is a fan of 80 pages. Having your own page allows your business to reach consumers in a new, interactive way in order to build relationships and loyalty. Your Facebook Fan Page allows you to share information about your business with all Facebook users, including contact information, photos, events, etc. Users can comment on the content you post, as well as post their own content onto your page.
- Custom designed landing tab and optimized logo
- Customized content publishing strategy, including a baseline of one post per day, including relevant links, engaging posts, etc.
Twitter is a social networking and microblogging site. Users can tweet messages of no more than 140 characters to be read by their followers. Tweets from people you follow are aggregated on your home page. Twitter is a great tool for one-to-one communication as well as one-to-many communication. Business applications of Twitter include link building, customer service and connecting with people who are interested in your business in real time.
- Custom designed background
- Customized content publishing strategy, including a minimum of one post daily, including relevant links, engaging posts, etc.
- Daily account management including interacting with followers, following relevant users, monitoring and responding to mentions, etc.
YouTube
YouTube is now the world’s most popular online video community where users upload, view and share videos. YouTube videos can be easily embedded or posted anywhere online. People are watching 2 billion videos a day on YouTube and uploading hundreds of thousands of videos daily. Videos allow customers to engage with your brand in a way that text-only communications cannot offer, and videos are very likely to be shared across other sites.
- Custom designed background and channel optimization
- Assistance with video creation and optimization
- Daily account management including interacting with commenters, moderating comments, etc.
Flickr
Flickr is an image hosting site that hosts over 4 billion photos. Images can be tagged for search, as well as captioned and sorted into sets, which serve as digital photo albums. Flickr is mostly used to host photos to be shared across the web.
- Assistance with photo ideas and optimization
- Daily account management including interacting with commenters, moderating comments, etc.
Other
- Cross-promotion of social media sites
- Assistance with promoting social media presence on website and other tactics
- Social media-based contests and promotions