Placing a “purchase” button on your webpage doesn’t mean that users will buy your product. Getting your content into the hands of the users that want it is harder than simply posting articles on your site. Developing a user interface that ensures both user and business goals are met is a practice that requires both design experience and an understanding of the user. A usability expert knows how to create an interface that moves your users through paths easily and efficiently, giving them the opportunity to complete your site goals.
Our usability audit will include information and recommendations on:
- Best practices analysis
- Efficiency of interface/Speed of use
- Consequences and feedback
- User perception of architecture
- Site search
- How structure is communicated
- Navigation usability
- Overall page level usability
- Learn-ability of structure, site-wide conventions
- Page level hierarchy: organization of information, typography, headers
- Compatibility with browsers, mobile devices