The average web site has major gaps in the implementation of the only tool that can help them understand what is happening on their web site, how their marketing channels drive ROI, and what types of people and technologies are using their web site. From both a technical and experiential perspective, poor implementation creates a significant blind spot and hampers a company’s ability to improve the way they interact with their customers.
Your chosen analytics tool will be tailored to show the complete picture of web site activity: profile of web site visitors, where traffic comes from (marketing channel campaign identification), what content that traffic consumes (pageviews, site sections), what sub-elements of that content are utilized (events), key audience segments, KPIs as metrics, and a summary report showing the types of analysis the company is now capable of.