Doubting your analytics tool implementation can essentially render the data it provides useless. If you are not confident in your data on site usage and trends, or if you believe you can get more bang for your buck by utilizing more features in your web analytics tool, Search Discovery is happy to help. In our audit of your analytics tool we will:
- Evaluate the tagging strategy for effectiveness
- QA tags on the live site for correctness
- Ensure all available tracking and reporting features are used to their full extent
- Provide recommendations on how to improve both the implementation and get the most out of your reports