The Google Analytics 360 SuiteResource Guide

Is Attribution 360 Right For Me?

Attribution 360 Screenshot

Marketers are no longer able to measure the performance of a single channel without understanding how it fits into the bigger picture. Attribution 360 helps you pull together data from all channels to create a highly accurate model of your full marketing efforts.

Answer the questions below to determine if Attribution 360 is a good fit for your business:

Q:  Do you currently launch campaigns with a mix of online (search, display, email, etc) and offline channels (TV, radio, etc)?

Q:  Do you currently report on the performance of each channel independently?

Q:  During your advertising campaigns, do you review the performance of each channel to shift money away from poor performers and to the better performers?

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