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How (and Why!) To Monitor Your Tests

Common Mistakes When Running A/B Tests There are a few. When running a test, there are multiple places where one can misstep to put the test, and the program, in jeopardy: Peeking at your test. If you have set up a beautiful fixed horizon A/B test, but then you peek for results and call it

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Browser Privacy Impact

Browser changes are here. Be prepared to thrive. Here’s what is happening In early 2019, Safari rolled out an upgraded version of its Intelligent Tracking Prevention (ITP). Now, in Fall 2020, Apple released its yearly upgrades for iOS and iPadOS and released Safari 14. This means that ITP now affects all browsers in Apple’s mobile

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Engage

Transformation begins with Conversation SEARCH DISCOVERY BLOG The latest thinking on data and analytics, industry news, and creative solutions from our team. Read Our Blog PODCASTS Join our team and other industry experts as they discuss analytics, digital marketing, SEO, and more. Listen To The Podcasts TEST & LEARN COMMUNITY Join our experimentation community to

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