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SDEC GOOGLE ANALYTICS Google Analytics is the most widely used digital analytics tool in the world! With both a free and a paid version of the product, almost everyone has used GA at some point in their career. In this SDEC topic area, we will share tips on how to get the most out of
We discuss the third major overhaul of Google Analytics and what the transition from Universal Analytics to Google Analytics App + Web means for webmasters.
PATHWAY GOOGLE ANALYTICS IMPLEMENTATION Continuously improving returns on digital investments with development of measurement plan, analytics tracking, and accessible reporting. THE PROBLEM Chick-fil-A needed to understand user behavior on their Pathway LMS web and mobile app, and they wanted to be able to identify metrics to quantify the value and usefulness of the training being
google premier partner We are a Google Premier Partner helping clients leverage all aspects of the Google Marketing Cloud to achieve their business objectives. For the last 15 years, we have worked with hundreds of clients supporting everything from global analytics rollouts, multinational advertising management solutions, and enterprise training solutions. Let Us Help SUCCESS STORIES
In this video with Google, we discuss two case studies that illustrate the importance of connecting Google AdWords and Google Analytics.
Each year, the big technology companies hold their conferences announcing the latest and greatest solutions for the market available in the future, but every once in awhile that new technology surprises everyone and is available that day. In the digital marketing world, we often hear about “sneak peeks”, “future integration”, and “shipping next quarter” but
Michael Helbling, Analytics Practice Lead, accepts the 2015 Google Analytics Award for Excellence This week at the Google Analytics Summit American Cancer Society and Search Discovery were presented with the 2015 Google Analytics Award for Excellence. One of two recipients of the award, the two organizations were recognized for the creation of a custom segmentation
Google Analytics and Adobe Analytics are excellent analytics platforms, but they have some important fundamental differences that affect data collection.