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Transformation begins with Conversation SEARCH DISCOVERY BLOG The latest thinking on data and analytics, industry news, and creative solutions from our team. Read Our Blog PODCASTS Join our team and other industry experts as they discuss analytics, digital marketing, SEO, and more. Listen To The Podcasts TEST & LEARN COMMUNITY Join our experimentation community to

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Demystifying the Data Scientist Role

Digital Analytics Power Hour Attempts to Reveal the Elusive Data Scientist We all know that a data scientist is not just an analyst who lives in California, but role definitions remain elusive still. On a recent Digital Analytics Power Hour podcast, Tim Wilson, Moe Kiss, and I (Michael Helbling) had the chance to talk with

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Creating Balanced Teams (and Avoiding Groupthink)

International Women’s Day in 2019 was on March 8th. In honor of that day, two of the three regular co-hosts of the Digital Analytics Power Hour podcast (the two straight, white, cisgender male ones — both of whom now work at Search Discovery) sat out the episode and handed the mic fully over to their

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Podcast Measurement: A RAD Emerging Standard

  Podcasts are on the rise! Consider: According to research conducted in 2018 by the Reuters Institute for the Study of Journalism, 34% of individuals 18 years old and older across 22 developed countries have accessed a podcast in the last month According to a study conducted by the IAB and PwC in 2018, U.S. podcast

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