Executive Team

Search Discovery’s culture of excellence, value creation, and passion for people is derived from a unique mix of backgrounds in large agencies, Fortune 500 executive roles, management consulting, technology, product leadership and more.

We seek and grow leaders who embody our core values, have proven track records, and are deeply committed to quality, compassion, and embrace change.

Lee Blankenship

Lee Blankenship

Chief Executive Officer

Lee Blankenship founded Search Discovery in 2004 as a search marketing agency with a collaborative culture that lets team members grow and thrive.

For the past 13 years, he has lead the direction of Search Discovery and successfully evolved the business through the addition of an industry-leading digital analytics consulting practice, the development and successful exit of Satellite to Adobe Systems in 2013, and now as we become one of the foremost consultancies around using data to drive superior decisions across the enterprise.

Lee has been recognized by the Technology Association of Georgia as the Analytics Marketer of the Year and awarded Technical Achievement of the Year by AiMA. Lee is a co-founder of SEMPO and enjoys giving back to the community by teaching his Digital Marketing Revolution class to seniors at Emory University.

Lee lives in Atlanta, Georgia with his wife and son. He is an avid baseball fan, and enjoys skiing, snowboarding, golf and his latest passion, kiteboarding.

Mike Gustafson

Mike Gustafson

President

Mike Gustafson is a passionate leader with a proven track record of building and growing successful teams and solutions. As the President of Search Discovery, Mike leads the executive team in balancing day to day operations and client delivery with long-term solution development and growth, while maintaining a culture and environment that allows team members to thrive.

Mike is a seasoned marketing and technology executive whose career includes startups, nonprofits, upstart web shops and full-service digital agencies serving Fortune 500 clients. He has spent the last decade growing and leading teams that create and implement impactful technology and marketing solutions across diverse industries.

Mike studied Computer Science at Case Western Reserve University and Spiritual Formation at Ashland Theological Seminary. Mike lives in Atlanta, Georgia with his wife and four children, and he can often be found coaching youth sports, reading or making attempts to be a golfer and bird hunter.

Steve Gustafson

Steve Gustafson

Chief Operating Officer

As Search Discovery’s Chief Operating Officer, Steve Gustafson oversees sales, marketing and overall client services and delivery. Steve’s experience working at Fortune 500 companies spanning a variety of industries and co-founding a startup helps him ensure that Search Discovery’s clients thrive.  

Steve has spent his career helping businesses grow. His experience at IBM, General Electric and Texas Instruments set a strong foundation for him to move into consulting and help clients across various strategic projects. Steve has spent more than 10 years helping clients use a data driven approach to drive business impact.

Steve has an International MBA from Thunderbird and an International Finance and Economics degree from the Rochester Institute of Technology. He lives in Nashville, Tennessee with his wife Renea and his children Anna, Jon and Layla, and balances a busy work schedule and family life with hunting, fishing, boating and golf.

Evan LaPointe

Evan LaPointe

Chief Strategy Officer

Evan LaPointe is an award-winning entrepreneur, product leader, writer and speaker. As the Chief Strategy Officer at Search Discovery, Evan works with the executive team to shape long-range planning, evolutions to the business and marketing strategy.

Evan created and co-founded Satellite, which was acquired by Adobe, renamed Adobe Dynamic Tag Manager (DTM), and has since become one of the most adopted digital marketing technologies in the world. Post-acquisition, Evan led innovation inside Adobe’s Marketing Cloud product organization and later worked hands-on with Adobe’s top strategic accounts, ensuring success in these brands’ significant investments in technology and people.

Evan has leveraged his early career experience doing quantitative modeling and valuation in finance to pioneer techniques in the digital marketing and analytics space, including marketing attribution, response analysis and assist and latency analysis, and has a patent pending for cross-platform data capture and management techniques.

Evan studied Engineering, Economics and Behavioral Science at Vanderbilt University. He lives in Atlanta, Georgia with his wife and two young children, and loves travel, golf and making music.

Pat Hofford

Pat Hofford

Chief Financial Officer

Pat’s career in both corporate and entrepreneurial finance has ranged from early and late stage startups to enterprise technology and professional services organizations. Over his 13 years of experience as a financial executive at organizations across various industries, business environments and capital structures, Pat has overseen triple-digit growth in several businesses and has managed the complexity and growth of businesses ranging from a few million dollars of revenue to over $300 million in revenue. Pat also lends his time and expertise to education non profits and Bad Girl Ventures, a business incubator that supports women entrepreneurs as they transition their business ideas from concepts to fully operational business plans.

Pat lives in Cleveland, Ohio with his wife and two kids. He is a diehard Cleveland sports fan enjoys spending time hiking, biking, camping and skiing with his family.

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