What is modern marketing, and how does it deviate from the best practices of
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Modern Marketing In a Nutshell

In this post, thought leader Ken Williams starts a series on a modern approach
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Search Discovery experts led & participated in conversations at the leading edge of the
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This quick, step-by-step GA4 transition demo shows how to migrate from UA to Google
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Search Discovery has created a solution to help make Google Analytics legacy data accessible
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Google will sunset Universal Analytics (UA) in 2023. Here's what marketers should know now
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Learn how conversion modeling works in Google Analytics 4 so you can make important
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Google Analytics Salesforce integration is limited, but Google Analytics User data integrated into your
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Standard Salesforce integration with Google Analytics can be improved for sales teams. In this
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Google Analytics 4 (GA4) replaces “goals” with “conversion events.” Compare goals vs. events in
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This DebugView guide tells you the tools and steps you need to review your
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Learn how custom definitions (AKA custom dimensions and metrics) have changed in Google Analytics
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