Considering your marketing strategies and tactics through the lens of an equation can provide
Read More
Search Discovery outlines a data-informed framework for decision-making with straightforward, useful constructs (performance measurement
Read More
We outline a fundamentally different approach—randomized controlled trial study (RCT)—that does not fall prey
Read More
Developing a solid intuition about the statistical concepts that drive the interpretation of a
Read More
International Women’s Day in 2019 was on March 8th. In honor of that day,
Read More
  Podcasts are on the rise! Consider: According to research conducted in 2018 by
Read More
”Attribution” remains a hot topic for marketers. It’s been more than a century since
Read More
"Data literacy" has become a hot topic. At least in the world of business
Read More
Attribution is a hot topic in marketing that keeps just getting hotter. The problem
Read More
Scroll to Top