Maximize Marketing ROI Tomorrow by Improving Data Today

While advance­ments in automa­tion and targeted audi­ences certainly inspire dreams of smarter, cost-effi­­cient digital market­ing, one crucial detail is often over­looked: data quality.

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Blasting Off!

We are excited to announce that Adam Greco is joining Search Discovery as Senior Direc­tor, Tech­nol­ogy Solu­tions. Mr. Greco is one of the world’s most renowned digital analysts and an Adobe Analyt­ics expert, he will play an instru­men­tal role in the growth and devel­op­ment of our recently launched Apollo solu­tion and related service offer­ings.

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Pragmatic Attribution: Build a Model of Models

Attri­bu­tion” remains a hot topic for marketers. It’s been more than a century since John Wana­maker is cred­ited with making the state­ment: “Half the money I spend on adver­tis­ing is wasted; the trouble is I don’t know which half!” But, it’s only been in the last decade…

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