How to Get the Most Out of Analytics Conferences

How do you get the most value out of analyt­ics confer­ences, and how do you convince your company that it is a worth­while cost for them to send you to develop your skills?

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Pragmatic Attribution: Build a Model of Models

Attri­bu­tion” remains a hot topic for marketers. It’s been more than a century since John Wana­maker is cred­ited with making the state­ment: “Half the money I spend on adver­tis­ing is wasted; the trouble is I don’t know which half!” But, it’s only been in the last decade…

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