Blog - Search Discovery

Accelerating Your Roadmap to AI

by Mike Gustafson, President | Mar 18, 2019 | acquisition, Artificial Intelligence, Atlanta, business intelligence, Data Strategy, events, machine learning, search discovery life

We have acquired Peachtree AI, a technology services company that helps transition businesses into state-of-the-art, scalable organizations using artificial intelligence.

Adobe Target Standard v. Premium: Help me choose!

by Kelly Wortham, Director of Optimization | Mar 15, 2019 | optimization

Confused about whether Adobe Target Standard or Premium is best for you? Read on for use case clarity. Finally!Skip ahead if you must: IntroductionTL;DRExperience TargetingAuto-AllocateAuto-TargetAutomated PersonalizationRecommendationsConclusion IntroductionThe…

Let the Bandit Decide: Optimization with Machine Learning

by Kelly Wortham, Director of Optimization | Mar 14, 2019 | optimization

We’ve all heard of the one-armed bandit: the slot machine. The consummate victor engineered to best all players. But cue the lone tumbleweed and standoff music, because it’s high noon, and a stranger’s come to town. Enter Machine Learning’s sinister-sounding solution:…

Creating Balanced Teams (and Avoiding Groupthink)

by Tim Wilson, Senior Director of Analytics | Mar 8, 2019 | digital advertising

International Women’s Day in 2019 was on March 8th. In honor of that day, two of the three regular co-hosts of the Digital Analytics Power Hour podcast (the two straight, white, cisgender male ones — both of whom now work at Search Discovery) sat out the episode and…

Beyond the Dashboard: An Implementation Success Story

by Yehonatan Schwarzmer, Senior Analyst | Mar 7, 2019 | business intelligence, case study, Data Strategy, digital marketing, domo

When a client interested in a standard dashboard realizes the value of comprehensive data strategy expertise.… This post is not to brag about a successful implementation so much as it is to share the story of a recent time when change management went…

Announcing the Launch of our Auto-Permissions App!

by Nathan Jackson | Mar 1, 2019 | business intelligence, data governance, Data Strategy, data visualization, digital marketing, domo

Increased security and personalized data permissions just got a whole lot easier… Primary concern for data governance management in 2019: security. Secondarily, ease of data management. We’re excited to announce the launch of our Auto-Permission app,…

Podcast Measurement: A RAD Emerging Standard

by Tim Wilson, Senior Director of Analytics | Feb 26, 2019 | analytics, digital advertising

Podcasts are on the rise! Consider: According to research conducted in 2018 by the Reuters Institute for the Study of Journalism, 34% of individuals 18 years old and older across 22 developed countries have accessed a podcast in the last month According to a study…

How to KonMari Your Domo Instance, Part-One

by Blair Scott, Solutions Developer | Feb 13, 2019 | business intelligence, data governance, domo

Practical tips for ensuring your Domo instance sparks joy and delivers business value. The KonMari Method™, created by tidying expert and best-selling author Marie Kondo, has been taking the internet by storm. It’s no wonder that a process designed to help us decide…

Pragmatic Attribution: Build a Model of Models

by Tim Wilson, Senior Director of Analytics | Feb 8, 2019 | adobe analytics, analytics, digital advertising, digital marketing, google analytics, paid media

“Attribution” remains a hot topic for marketers. It’s been more than a century since John Wanamaker is credited with making the statement: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half!” But, it’s only been in the last decade…

Test & Learn Community — Join the conversation!

by Kelly Wortham, Director of Optimization | Jan 18, 2019 | analytics, digital marketing, optimization, testing

Several years ago, in a small conference room with a view of the Pacific, I was talking optimization with 17 others at the XChange conference. The conversation was lively, educational, and zingy in that way that makes a person want to collaborate and optimize! But,…

Product String Launch Extension

by Alyson Murphy, Technology Practice Lead | Nov 28, 2018 | adobe analytics, adobe DTM, analytics, tag management

Whether you manage eCommerce sites, Hospitality sites, Lead Gen sites, or other types of sites, most implementers of Adobe Analytics can find a use for the Product String when implementing Adobe Analytics.

Five Steps for Using Your BI Tool to Manage Your BI Tool

by Alan Hyman, Senior Business Intelligence Manager | Oct 4, 2018 | business intelligence, data governance

With the growing success of a BI tool, there’s often a period where a few people within an organization start to feel that it’s increasingly difficult to understand everything that’s going on.

Plotting Your Data Strategy

by John Lovett, Senior Director, Data Strategy | Oct 1, 2018 | business intelligence, Data Strategy

Whether your enterprise is established or burgeoning, large or small, there has never been a better time to ensure that you’re programmatically working to harness the power of your data with an Executable Data Strategy.

Beyond Digital Marketing Services and into the Data-focused Solutions Frontier: Part 2

by Noah Levin, Media Discipline Lead | Jul 26, 2018 | digital advertising, digital marketing, paid media, SEO

Clients consistently have aspirations of better leveraging their data but often struggle to align and activate their people. This tested and proven people-first approach can help transform business questions into business impact!

Traversing Data Strategy: Your Path to Success

by John Lovett, Senior Director, Data Strategy | Jul 10, 2018 | Data Strategy

If you have a data-utilizing business strategy that’s failed to deliver ROI, perhaps it’s time to consider collaborating on one that works to drive action.