For Migrations from DTM to Launch, by Adobe — Search Discovery is the Clear Choice
We’ve done an exhaustive, head-to-head, point-by-point comparison between three great migrators. While all of those evaluated showed particular strengths, many did not have strengths that map well to the task of migrating from DTM to Launch by Adobe. The obvious…
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Multivariate Testing 101
(no — MVT is not just advanced A/B/n testing) There’s a lot to learn about split testing (A/B testing) and multivariate testing (MTV), and there’s a lot of industry debate about whether and when to use each. But don’t fret! This post seeks to clarify issues…
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Test & Learn Community — Join the conversation!
Several years ago, in a small conference room with a view of the Pacific, I was talking optimization with 17 others at the XChange conference. The conversation was lively, educational, and zingy in that way that makes a person want to collaborate and…
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Domo High 5: Our Highlights from Domopalooza 2018
What an exciting year for the Search Discovery and Domo partnership and what another awesome event at Domopalooza 2018! For the fourth year in a row, we’ve participated in Domo’s user conference, this year as the first ever (and sole) Diamond Sponsor. With a small…
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How to Marry SEO & Paid Search for Maximum ROI
Even the savviest of marketing teams can be guilty of treating SEO and Paid Search as separate assets. In truth, failure to unite the two tactics results in missed opportunities to improve both efficiency and results. Ideally, marketers should have a holistic approach…
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Introducing The SDI Toolkit
What does 007’s iconic1964 Aston Martin DB5 and the SDI Toolkit for Launch, by Adobe have in common?
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DTM Switch is Ready For Launch
Adobe DTM Switch with its 28,000+ weekly users is now the Launch and DTM Switch. We have overhauled it to support Launch, by Adobe environments as well as DTM staging. Have you ever wondered what life was like before we had the Adobe DTM Switch chrome extension? Hop…
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Domo Productivity Extensions powered by Search Discovery
Here at Search Discovery, we are eagerly preparing for our 3rd Domopalooza and excited to be the Diamond Sponsor for this year’s event! Since the last Domopalooza we have nearly doubled our team size, supported over 150 new clients, and have further expanded our…
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John Lovett is Search Discovery’s Latest Strategic Catch
It’s no fish story. John Lovett, digital analytics thought leader, author, data strategist, and sometimes fly-fisherman, has joined Search Discovery! We are pleased to welcome our new Senior Director of Data Strategy, John Lovett, a self-proclaimed “strategy guy”, who…
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A Pragmatic Approach to Attribution
Attribution is a hot topic in marketing that keeps just getting hotter. The problem is that, all too often, it gets treated as an all-or-nothing proposition.
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All Superweeks are great, but this one was Awesome!
Superweek teaches to embrace the uncertainty and get excited about emerging trends in the Analytics industry.
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Search Discovery Adds Dynamic Duo to Optimization Team
“A true optimization program does not actually test everything; it optimizes everything.”
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How Principal Component Analysis Helps Get the Data You Actually Need
Data visualization brings datasets to life and enables people to understand what the data says. Learn how Principal Component Analysis helps get the data you actually need.
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Tim Wilson Takes It To 100
Tim Wilson Takes It To 100! By Michael Helbling, Director of Analytics | Jan 11, 2018 We are excited to let the world know that Tim Wilson has joined Search Discovery. Awesomely, he is also Search Discovery’s 100th employee, thus his appointment creates a special…
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Optimizing Ideation: Using Data to Drive Better Brainstorming
Using analysis to identify problems is great, but it will never make you better! Learn what happens when we instead use data and brainstorming to identify problems and suggest solutions.
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