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Five Steps for Using Your BI Tool to Manage Your BI Tool
With the growing success of a BI tool, there’s often a period where a few people within an organization start to feel that it’s increasingly difficult to understand everything that’s going on.
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Plotting Your Data Strategy
Whether your enterprise is established or burgeoning, large or small, there has never been a better time to ensure that you’re programmatically working to harness the power of your data with an Executable Data Strategy.
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Beyond Digital Marketing Services and into the Data-focused Solutions Frontier: Part 2
Clients consistently have aspirations of better leveraging their data but often struggle to align and activate their people. This tested and proven people-first approach can help transform business questions into business impact!
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Traversing Data Strategy: Your Path to Success
If you have a data-utilizing business strategy that’s failed to deliver ROI, perhaps it’s time to consider collaborating on one that works to drive action.
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What’s Your Data Strategy?
A plan for using data with purpose is what we call an Executable Data Strategy.
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Beyond Digital Marketing Services and into the Data-focused Solutions Frontier: Part 1
Change is inevitable and, over the years, we as Digital Marketers have had to react to a bevy of unprecedented advances.
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Women in Technology Event is Sold Out, Speakers include SDI’s Noah Levin
Women In Technology (WIT) serves as a passionate advocate for women and girls at every stage of their STEAM careers and we are proud to be a supporter of this organization.
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Sample Size Calculation — Myth Buster Edition
It’s a dangerous question to answer, but are the testing results statistically significant?
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The Data Literacy Triad
With more data and more ways to work with that data, it is no surprise that organizations are increasingly embracing the need to be knowledgeable and competent — literate — when it comes to the application of data.
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Why Lisbon?
In Part 1 of this “SDI is going to Lisbon” blog series, we talked through why a company would take 100+ employees to Europe. So that leads us to the next question… Why Lisbon?? Part 2 — “Why Lisbon” What does the the earliest surviving latitudinal map of…
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Search Discovery is heading to Lisbon!
We’re taking the whole company to Lisbon, Portugal. Yes, 100+ team members at SDI are grabbing their passports and heading to Lisbon for 8 days. Why??? Well, I’d like to start a multi-part blog conversation to answer just that and to chronicle our adventure. The…
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Takeaways from Adobe Summit 2018
Hopefully, if you attended Adobe Summit 2018, you will have worked through the after-effects of the sensory overload of Vegas combined with the sensory overload of Summit by now, but who knows?
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For Migrations from DTM to Launch, by Adobe — Search Discovery is the Clear Choice
We’ve done an exhaustive, head-to-head, point-by-point comparison between three great migrators. While all of those evaluated showed particular strengths, many did not have strengths that map well to the task of migrating from DTM to Launch by Adobe. The obvious…
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Multivariate Testing 101
There’s a lot to learn about A/B and multivariate testing, and a lot of debate about whether (and when) to use each. But don’t fret! This post seeks to clarify issues surrounding both…
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Test & Learn Community — Join the conversation!
Several years ago, in a small conference room with a view of the Pacific, I was talking optimization with 17 others at the XChange conference. The conversation was lively, educational, and zingy in that way that makes a person want to collaborate and…
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