Blog - Search Discovery

Plotting Your Data Strategy

by John Lovett, Senior Director, Data Strategy | Oct 1, 2018 | business intelligence, Data Strategy

Whether your enterprise is established or burgeoning, large or small, there has never been a better time to ensure that you’re programmatically working to harness the power of your data with an Executable Data Strategy.

Employee Spotlight: Anna Salome

by Jana Pedersen, Marketing Manager | Jul 27, 2018 | company culture, office life, search discovery life, team member spotlight

Get to know Anna Salome, Senior Implementation Specialist, and one badass lady! #ladyjujitsu

Beyond Digital Marketing Services and into the Data-focused Solutions Frontier: Part 2

by Noah Levin, Media Discipline Lead | Jul 26, 2018 | digital advertising, digital marketing, paid media, SEO

Clients consistently have aspirations of better leveraging their data but often struggle to align and activate their people. This tested and proven people-first approach can help transform business questions into business impact!

Traversing Data Strategy: Your Path to Success

by John Lovett, Senior Director, Data Strategy | Jul 10, 2018 | Data Strategy

If you have a data-utilizing business strategy that’s failed to deliver ROI, perhaps it’s time to consider collaborating on one that works to drive action.

What’s Your Data Strategy?

by John Lovett, Senior Director, Data Strategy | Jun 20, 2018 | business intelligence, Data Strategy

A plan for using data with purpose is what we call an Executable Data Strategy.

Beyond Digital Marketing Services and into the Data-focused Solutions Frontier: Part 1

by Tim Trus, Digital Marketing Practice Lead | Jun 4, 2018 | digital advertising, digital marketing, paid media, SEO

Change is inevitable and, over the years, we as Digital Marketers have had to react to a bevy of unprecedented advances.

Women in Technology Event is Sold Out, Speakers include SDI’s Noah Levin

by Jana Pedersen, Marketing Manager | May 31, 2018 | digital advertising

Women In Technology (WIT) serves as a passionate advocate for women and girls at every stage of their STEAM careers and we are proud to be a supporter of this organization.

Sample Size Calculation — Myth Buster Edition

by Kelly Wortham, Director of Optimization | May 20, 2018 | analytics, optimization

It’s a dangerous question to answer, but are the testing results statistically significant?

Employee Spotlight: Spaceman

by Jana Pedersen, Marketing Manager | May 18, 2018 | company culture, office life, search discovery life, team member spotlight

Get to know Spaceman, Search Discovery evangelist and lover of hugs!

The Data Literacy Triad

by Tim Wilson, Senior Director of Analytics | May 15, 2018 | analytics, digital advertising

With more data and more ways to work with that data, it is no surprise that organizations are increasingly embracing the need to be knowledgeable and competent — literate — when it comes to the application of data.

Why Lisbon?

by Lee Blankenship, CEO | May 2, 2018 | company culture, digital advertising, events, search discovery life

In Part 1 of this “SDI is going to Lisbon” blog series, we talked through why a company would take 100+ employees to Europe. So that leads us to the next question… Why Lisbon?? Part 2 — “Why Lisbon” What does the the earliest surviving latitudinal map of…

Search Discovery is heading to Lisbon!

by Lee Blankenship, CEO | Apr 24, 2018 | company culture, digital advertising, events, office life, search discovery life

We’re taking the whole company to Lisbon, Portugal. Yes, 100+ team members at SDI are grabbing their passports and heading to Lisbon for 8 days. Why??? Well, I’d like to start a multi-part blog conversation to answer just that and to chronicle our adventure. The…

Takeaways from Adobe Summit 2018

by Michael Helbling, Director of Analytics | Apr 18, 2018 | adobe analytics, adobe DTM, analytics, events

Hopefully, if you attended Adobe Summit 2018, you will have worked through the after-effects of the sensory overload of Vegas combined with the sensory overload of Summit by now, but who knows?

For Migrations from DTM to Launch, by Adobe — Search Discovery is the Clear Choice

by Stew Schilling, Analytics Architect | Apr 4, 2018 | adobe analytics, adobe DTM, analytics, digital advertising, digital marketing

We’ve done an exhaustive, head-to-head, point-by-point comparison between three great migrators. While all of those evaluated showed particular strengths, many did not have strengths that map well to the task of migrating from DTM to Launch by Adobe. The obvious…

Multivariate Testing 101

by Kelly Wortham, Director of Optimization | Apr 4, 2018 | analytics, digital marketing, optimization, testing

There’s a lot to learn about A/B and multivariate testing, and a lot of debate about whether (and when) to use each. But don’t fret! This post seeks to clarify issues surrounding both…