Search for a Blog
How to KonMari Your Domo Instance, Part-Two
Practical tips for ensuring your Domo instance sparks joy and delivers business value. In our first post, we discussed how in our work, as in our homes, we can apply rules for bringing order to our practices and our tools not just to clean things up but to create…
read more
How to Get the Most Out of Analytics Conferences
How do you get the most value out of analytics conferences, and how do you convince your company that it is a worthwhile cost for them to send you to develop your skills?
read more
Accelerating Your Roadmap to AI
We have acquired Peachtree AI, a technology services company that helps transition businesses into state-of-the-art, scalable organizations using artificial intelligence.
read more
Adobe Target Standard v. Premium: Help me choose!
Confused about whether Adobe Target Standard or Premium is best for you? Read on for use case clarity. Finally!Skip ahead if you must: IntroductionTL;DRExperience TargetingAuto-AllocateAuto-TargetAutomated PersonalizationRecommendationsConclusion IntroductionThe…
read more
Let the Bandit Decide: Optimization with Machine Learning
We’ve all heard of the one-armed bandit: the slot machine. The consummate victor engineered to best all players. But cue the lone tumbleweed and standoff music, because it’s high noon, and a stranger’s come to town. Enter Machine Learning’s sinister-sounding solution:…
read more
Creating Balanced Teams (and Avoiding Groupthink)
International Women’s Day in 2019 was on March 8th. In honor of that day, two of the three regular co-hosts of the Digital Analytics Power Hour podcast (the two straight, white, cisgender male ones — both of whom now work at Search Discovery) sat out the episode and…
read more
Beyond the Dashboard: An Implementation Success Story
When a client interested in a standard dashboard realizes the value of comprehensive data strategy expertise.… This post is not to brag about a successful implementation so much as it is to share the story of a recent time when change management went…
read more
Announcing the Launch of our Auto-Permissions App!
Increased security and personalized data permissions just got a whole lot easier… Primary concern for data governance management in 2019: security. Secondarily, ease of data management. We’re excited to announce the launch of our Auto-Permission app,…
read more
Podcast Measurement: A RAD Emerging Standard
Podcasts are on the rise! Consider: According to research conducted in 2018 by the Reuters Institute for the Study of Journalism, 34% of individuals 18 years old and older across 22 developed countries have accessed a podcast in the last month According to a study…
read more
How to KonMari Your Domo Instance, Part-One
Practical tips for ensuring your Domo instance sparks joy and delivers business value. The KonMari Method™, created by tidying expert and best-selling author Marie Kondo, has been taking the internet by storm. It’s no wonder that a process designed to help us decide…
read more
Pragmatic Attribution: Build a Model of Models
“Attribution” remains a hot topic for marketers. It’s been more than a century since John Wanamaker is credited with making the statement: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half!” But, it’s only been in the last decade…
read more
Test & Learn Community — Join the conversation!
Several years ago, in a small conference room with a view of the Pacific, I was talking optimization with 17 others at the XChange conference. The conversation was lively, educational, and zingy in that way that makes a person want to collaborate and optimize! But,…
read more
Product String Launch Extension
Whether you manage eCommerce sites, Hospitality sites, Lead Gen sites, or other types of sites, most implementers of Adobe Analytics can find a use for the Product String when implementing Adobe Analytics.
read more
Five Steps for Using Your BI Tool to Manage Your BI Tool
With the growing success of a BI tool, there’s often a period where a few people within an organization start to feel that it’s increasingly difficult to understand everything that’s going on.
read more
Plotting Your Data Strategy
Whether your enterprise is established or burgeoning, large or small, there has never been a better time to ensure that you’re programmatically working to harness the power of your data with an Executable Data Strategy.
read more