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Is Your Team a Cost Center or a Profit Center?
Are you making or saving your organization money via digital analytics or are you just costing it money?
Why Organizations Struggle With Digital Analytics (and How to Overcome the Struggle!)
Is your digital analytics program firing on all cylinders? Learn how you can get the most out of your digital analytics program
Objective Ingredients: How to write a Data-Driven Objective
While advancements in automation and targeted audiences certainly inspire dreams of smarter, cost-efficient digital marketing, one crucial detail is often overlooked: data quality.
Common Issues You’ll Have When Migrating to Launch
While advancements in automation and targeted audiences certainly inspire dreams of smarter, cost-efficient digital marketing, one crucial detail is often overlooked: data quality.
Maximize Marketing ROI Tomorrow by Improving Data Today
While advancements in automation and targeted audiences certainly inspire dreams of smarter, cost-efficient digital marketing, one crucial detail is often overlooked: data quality.
Blasting Off!
We are excited to announce that Adam Greco is joining Search Discovery as Senior Director, Technology Solutions. Mr. Greco is one of the world’s most renowned digital analysts and an Adobe Analytics expert, he will play an instrumental role in the growth and development of our recently launched Apollo solution and related service offerings.
How to Best Migrate from DTM to Launch
Learn how to seamlessly migrate from Adobe DTM to Adobe Launch in six simple steps while ensuring your implementation’s integrity.
5 Steps to using SQL Code for Non-Coders
Data is only valuable if it’s prepared properly and is accurate. This post provides a learning path for getting ramped up with SQL code, opening the door to the full range of smooth and accurate data preparation.
The End of DTM is Nigh
Phase one of the Adobe DTM shutdown is upon us. Search Discovery is going to do our best to ensure you’re prepared for the transition to Adobe Launch.
How to KonMari Your Domo Instance, Part-Two
Practical tips for ensuring your Domo instance sparks joy and delivers business value. In our first post, we discussed how in our work, as in our homes, we can apply rules for bringing order to our practices and our tools not just to clean things up but to create…
How to Get the Most Out of Analytics Conferences
How do you get the most value out of analytics conferences, and how do you convince your company that it is a worthwhile cost for them to send you to develop your skills?
Accelerating Your Roadmap to AI
We have acquired Peachtree AI, a technology services company that helps transition businesses into state-of-the-art, scalable organizations using artificial intelligence.
Adobe Target Standard v. Premium: Help me choose!
Confused about whether Adobe Target Standard or Premium is best for you? Read on for use case clarity. Finally!Skip ahead if you must: IntroductionTL;DRExperience TargetingAuto-AllocateAuto-TargetAutomated PersonalizationRecommendationsConclusion IntroductionThe…
Let the Bandit Decide: Optimization with Machine Learning
We’ve all heard of the one-armed bandit: the slot machine. The consummate victor engineered to best all players. But cue the lone tumbleweed and standoff music, because it’s high noon, and a stranger’s come to town. Enter Machine Learning’s sinister-sounding solution:…
Creating Balanced Teams (and Avoiding Groupthink)
International Women’s Day in 2019 was on March 8th. In honor of that day, two of the three regular co-hosts of the Digital Analytics Power Hour podcast (the two straight, white, cisgender male ones — both of whom now work at Search Discovery) sat out the episode and…