The End of DTM is Nigh

Phase one of the Adobe DTM shut­down is upon us. Search Discovery is going to do our best to ensure you’re prepared for the tran­si­tion to Adobe Launch.

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Pragmatic Attribution: Build a Model of Models

Attri­bu­tion” remains a hot topic for marketers. It’s been more than a century since John Wana­maker is cred­ited with making the state­ment: “Half the money I spend on adver­tis­ing is wasted; the trouble is I don’t know which half!” But, it’s only been in the last decade…

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