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Adobe Target Standard v. Premium: Help me choose!
Confused about whether Adobe Target Standard or Premium is best for you? Read on for use case clarity. Finally!Skip ahead if you must: IntroductionTL;DRExperience TargetingAuto-AllocateAuto-TargetAutomated PersonalizationRecommendationsConclusion IntroductionThe…
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Let the Bandit Decide: Optimization with Machine Learning
We’ve all heard of the one-armed bandit: the slot machine. The consummate victor engineered to best all players. But cue the lone tumbleweed and standoff music, because it’s high noon, and a stranger’s come to town. Enter Machine Learning’s sinister-sounding solution:…
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Consultant Spotlight: Nate Jackson
To shine a consultant spotlight on Nate Jackson is to reveal some innovative web development work and cutting-edge solutions that extend and customize Domo’s BI capabilities.
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Creating Balanced Teams (and Avoiding Groupthink)
International Women’s Day in 2019 was on March 8th. In honor of that day, two of the three regular co-hosts of the Digital Analytics Power Hour podcast (the two straight, white, cisgender male ones — both of whom now work at Search Discovery) sat out the episode and…
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Beyond the Dashboard: An Implementation Success Story
When a client interested in a standard dashboard realizes the value of comprehensive data strategy expertise.… This post is not to brag about a successful implementation so much as it is to share the story of a recent time when change management went…
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Announcing the Launch of our Auto-Permissions App!
Increased security and personalized data permissions just got a whole lot easier… Primary concern for data governance management in 2019: security. Secondarily, ease of data management. We’re excited to announce the launch of our Auto-Permission app,…
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Podcast Measurement: A RAD Emerging Standard
Podcasts are on the rise! Consider: According to research conducted in 2018 by the Reuters Institute for the Study of Journalism, 34% of individuals 18 years old and older across 22 developed countries have accessed a podcast in the last month According to a study…
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How to KonMari Your Domo Instance, Part-One
Practical tips for ensuring your Domo instance sparks joy and delivers business value. The KonMari Method™, created by tidying expert and best-selling author Marie Kondo, has been taking the internet by storm. It’s no wonder that a process designed to help…
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Pragmatic Attribution: Build a Model of Models
“Attribution” remains a hot topic for marketers. It’s been more than a century since John Wanamaker is credited with making the statement: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half!” But, it’s only been in the last decade…
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Test & Learn Community — Join the conversation!
Several years ago, in a small conference room with a view of the Pacific, I was talking optimization with 17 others at the XChange conference. The conversation was lively, educational, and zingy in that way that makes a person want to collaborate and…
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Product String Launch Extension
Whether you manage eCommerce sites, Hospitality sites, Lead Gen sites, or other types of sites, most implementers of Adobe Analytics can find a use for the Product String when implementing Adobe Analytics.
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Five Steps for Using Your BI Tool to Manage Your BI Tool
With the growing success of a BI tool, there’s often a period where a few people within an organization start to feel that it’s increasingly difficult to understand everything that’s going on.
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Plotting Your Data Strategy
Whether your enterprise is established or burgeoning, large or small, there has never been a better time to ensure that you’re programmatically working to harness the power of your data with an Executable Data Strategy.
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Beyond Digital Marketing Services and into the Data-focused Solutions Frontier: Part 2
Clients consistently have aspirations of better leveraging their data but often struggle to align and activate their people. This tested and proven people-first approach can help transform business questions into business impact!
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Traversing Data Strategy: Your Path to Success
If you have a data-utilizing business strategy that’s failed to deliver ROI, perhaps it’s time to consider collaborating on one that works to drive action.
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