Search Dis­cov­ery is proud to announce that Satel­lite and Evan LaPointe are final­ists of the Web Ana­lyt­ics Association’s Awards for Excel­lence 2012.  This is Satellite’s first WAA nom­i­na­tion for Tech­nol­o­gy of the Year and Evan’s sec­ond year in a row as a final­ist for the “Most Influ­en­tial Indus­try Con­trib­u­tor”.

Satel­lite – “Tech­nol­o­gy of the Year”

Satel­lite is a tag man­age­ment sys­tem for peo­ple who think you shouldn’t need a com­put­er sci­ence degree to man­age and track your web­sites. Ana­lyt­ics, mar­ket­ing, and a pile of oth­er tags dri­ve IT crazy, keep­ing them from actu­al work that will improve your site or app. Satel­lite puts an end to painful tag and tech­nol­o­gy man­age­ment, let­ting mar­keters and ana­lysts man­age their tools with ease.  With Satellite’s straight­for­ward inter­face, you can con­fig­ure any tool or tag to do what­ev­er you want.

Evan LaPointe – “Most Influ­en­tial Indus­try Con­trib­u­tor”

Evan LaPointe

Redefin­ing the role of the web ana­lyt­ics pro­fes­sion­al is a dai­ly pur­suit for Evan, who writes his blog and has month­ly columns on Search Engine Land and Evan is a fre­quent speak­er at events for orga­ni­za­tions such as the Atlanta Inter­ac­tive Mar­ket­ing Asso­ci­a­tion and the Atlanta Mar­ket­ing Asso­ci­a­tion. His pre­sen­ta­tions are rel­e­vant and engag­ing at all lev­els of an orga­ni­za­tion, from ana­lysts to C-lev­el man­agers.

Recent­ly, Evan has turned his focus toward cre­at­ing Satel­lite which promis­es to turn tag man­age­ment on its head and empow­er mar­keters to be less depen­dent on IT. Satel­lite is ful­ly func­tion­ing on large client web­sites today and through imple­men­ta­tion of the tech­nol­o­gy, reduced IT imple­men­ta­tion time by over 95%. Post imple­men­ta­tion, IT’s involve­ment is prac­ti­cal­ly zero which puts track­ing and data acces­si­bil­i­ty back into the mar­keters hands and cir­cum­vent well-known IT road­blocks. Satel­lite is a tech­nol­o­gy that takes advan­tage of the mod­ern capa­bil­i­ties of web browsers and the web’s most pop­u­lar appli­ca­tion lan­guage: javascript.

Satel­lite allows site own­ers to man­age and imple­ment track­ing tech­nolo­gies apart from the core code of the site with zero loss in robust­ness of imple­men­ta­tion or data gath­er­ing abil­i­ty. Much like CSS (cas­cad­ing style sheets) sep­a­rates the style of web con­tent from the actu­al con­tent itself; Satel­lite com­plete­ly sep­a­rates the track­ing of web con­tent from the con­tent itself. Satel­lite also expands on the typ­i­cal mod­el of track­ing that is based on a page load. For exam­ple, many ecom­merce sites load a “thank you” or a “con­fir­ma­tion” page once an order is com­plet­ed. That page con­tains infor­ma­tion on the prod­ucts pur­chased, the total rev­enue, and oth­er infor­ma­tion about the sale. Typ­i­cal­ly, track­ing tags for var­i­ous mar­ket­ing efforts are placed on these pages to ensure prop­er rev­enue cred­it is attrib­uted back to the mar­ket­ing tac­tics that helped land the sale. But sites today have many “con­ver­sions” that do not have a “thank you” page, like newslet­ter signups, brochure down­loads, blog sub­scrip­tions, and more. These types of valu­able events may just hap­pen in the brows­er on a sin­gle page, giv­ing track­ing tech­nolo­gies lit­tle to no oppor­tu­ni­ty to reg­is­ter the event tak­ing place.